Shopping custom audience with negative bid
Hi I don't want to show my shopping campaigns to customers that just bought a product on my store. I intend to create a custom audience with customers that bought on the last 14 days and add a negative bid of 90% on it. Is it a good practice ?
Shopping custom audience with negative bid[ Edited ]
March - last edited March
It's the only way to not show products to existing buying customers. So as it is only 90% you will potentially still get traffic.
If it's good practices or not is up to you, it depends on your business model. I personally never block them as they might be interested in buying a second item. Researching your data would be key to making that type of decision.
Hope it helps.
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