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Shopping campaign possible for Food Items?

Rising Star
# 1
Rising Star

Hi Guys,

 

I wanted to understand if it is possible to run shopping campaigns for an entity that sells fast food/perishable food items?

 

As far as the content on the help centre goes, this is well within the realm of possibility. My concern is with respect to the feed one needs to create to run the campaigns. I believe, I may face issues with elements like SKU.

 

Has anyone tried doing this? Successes or failures, can someone share their thoughts and learnings on this.

 

 

Cheers,
Shashank Singh, AdWords Rising Star |
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3 Expert replyverified_user

Shopping campaign possible for Food Items?

Top Contributor
# 2
Top Contributor

Can people purchase online, and is the product delivered?

 

Shopping campaign possible for Food Items?

[ Edited ]
Rising Star
# 3
Rising Star

 

 

 

Hey Rob,

 

Yes, it works exactly like an ecommerce platform, the only difference being, there is freshly prepared food involved here.

 

I am 99% certain it should be allowed, the only thing I am worried about is that the product feed needs SKU values or some sort of inventory number which will not be possible for such items.

 

 

Cheers,
Shashank Singh, AdWords Rising Star |
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Re: Shopping campaign possible for Food Items?

[ Edited ]
Top Contributor
# 4
Top Contributor

sku is sometimes used by merchants for the id --
id is required, must be unique per item-offer, and
can never change once assigned to an item-offer;

also, using a combination of letters and numbers

is a best-practice when assigning a sku/id; e.g.

abc123uk

 

sku is typically internal to a merchant

and not the same as global-trade-data --

although, some merchants do use mpn as id/sku.

global-trade-data (gtin, brand, mpn) is not required --
unless the global-trade-data currently exists, is valid,
has been assigned by the manufacturer via gs1.org,
is stamped on the product, at the factory, and the

item is currently being sold by multiple merchants --
otherwise, simply submit identifier_exists set to no
and do not submit any brand, do not submit any gtin,

and do not submit any mpn, for such items.

also, for shopping-ads, google does require accurate inventory availability --
generally, shopping-ad item-offers must be in stock, and indicates to google:
(a) the item-offer can be securely purchased and the order fulfilled;
(b) the item-offer will ship/be in-transit to the customer, in a timely manner;
(c) the item-offer can be shipped to all the locations that are targeted.

 

shopping-ads also require an accurate image of

the item-offer that will be shipped to a customer.

that said, some items are simply not a good fit for shopping-ads --
there are many other campaign-types and ad-formats that may be
a better fit for advertising certain types of products and offers:
https://support.google.com/adwords/answer/2567043
https://support.google.com/adwords/answer/1722124

see also
https://support.google.com/merchants/answer/6324448
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants#topic=7259123