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Shopping ads to product pages or category pages?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am starting to see quite a number of advertisers gaming the shopping system by making up products and sending the traffic through to a category page, not even to a product page.  Surely this shouldn't be allowed and be stopped?? this is just lazy marketing and lazy from google, please sort this out ASAP!!

1 Expert replyverified_user

Re: Shopping ads to product pages or category pages?

Community Manager
# 2
Community Manager

Hi Paul 1001,

 

As per our Shopping Polices, the landing page of a product must point to a page showing the essentially identical item the user was looking at. If you are finding that products displayed are not following our landing page policy, you can submit them to our Shopping Policy team for review. 

 

Kathleen

Re: Shopping ads to product pages or category pages?

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
To add further, its better to point to the product pages for number of reasons- prime being google policy that requires the landing pages to show detailed product information in sync with data feed. That is also a better option from user experience and conversion point of view.