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Shopping Campaigns - Negative Products

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Has anyone found a good way to exclude products from an entire shopping campaign at scale? Somewhat like negative keyword lists?

 

Use case:

 

Campaign A: Shopping High Priority Campaign with specific item level targets

Campaign B: Shopping Medium Priority with a "catch all" category setup

 

I'd like to exclude all of the items in Campaign A from Campaign B. Even though the high priority campaign should be setting the bid for those specific items, I find that if the item falls into one of the catch all type categories in campaign B, that bid will override campaign A's bid. To have more control on the bids for the products in campaign A, I need to make sure that all impressions are served from only Campaign A.

 

Also to note: Campaign A has too many products go into each category in Campaign B and segment them out individually in each category and set the bid to exclude. I'm looking for something more like how you would exclude exact match keyword lists across campaigns. 

1 Expert replyverified_user

Re: Shopping Campaigns - Negative Products

Top Contributor
# 2
Top Contributor
Use custom labels would be the best method.
More info : https://support.google.com/adwords/answer/6275295?hl=en

Hope it helps.
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