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Shopping Campaigns Inconsistencies

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# 1
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I run quite a a large account and most of the time I view the account at Ad Group level. If I change keywords it is mostly moving AdGroups. 


For as long as I can remeber a null bid on a keyword means it will default to AdGroup bid, why is this not the case with Shopping Campaigns? 


It forces me to flip between AdGroups and look at indivudual product tartgets but I have a tool that groups similiar products together... Ad Groups!


I've asked me account manager about this and has reported my request but just wandering is there support for this functionality we might get it changed sooner!

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Re: Shopping Campaigns Inconsistencies

Top Contributor
# 2
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In terms of Shopping Campaigns you don't actually add the keywords. It's about the Product targets and product feed which will sync from your Merchant Center account linked with your AdWords account.


In case I misunderstood your post, please clarify.



Re: Shopping Campaigns Inconsistencies

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# 3
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Hi Pankaj,

Product targets do not inherit the Ad Group bid if you enter a null value.
Keywords do inherit the AdGroup bid if you enter a null value.

Therefore I'm unable to manage bids at an AdGroup level in Shopping Campaigns.

Re: Shopping Campaigns Inconsistencies

[ Edited ]
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# 4
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for shopping-campaigns, ad-groups mainly exist
to assign promotional-text and negative-words
to a set of products -- not for bidding.

for shopping-campaigns, the bids are based on product-groups --
the "everything else" group is (can be) the default bid for matching
products, assuming that bid is lower than all other groups.

shopping-campaigns (product-listing-ads) use product-groups for bids;
regular-product-listing-ad campaigns use product-targets for bids;
other campaign types typically use ad-groups and keywords for bids.


generally, bidding strategies used with other keyword-based campaign-types

must be handled differently for product-listing-ads -- both from a pure design

standpoint and when using the adwords-account to implement a bid strategy.



Re: Shopping Campaigns Inconsistencies

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# 5
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It is inconsistent with the rest of Adwords.

I know Ad Groups were an afterthought in Shopping since the campaigns were introduced without them but it makes no sense to introduce them with limited functionality.

I don't understand how "everything else" product group is relevant.

Re: Shopping Campaigns Inconsistencies

[ Edited ]
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# 6
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for shopping-campaigns, bid strategies are typically

centered around subdividing products into groups

based on (feed) attributes -- with each group's bid

set differently -- such as a higher bid for a specific

set of brands or types of products (product_type).


if a product (in a data-feed) does not match a group, that

item is typically funneled into the default (everything-else)

and assigned the bid (if set properly) for that group.


google also offers other attributes, not associated with

the physical product, to create abstract groups of items --

such as high-margin, low-margin, summer-season, etc.


since product attributes are used to define the groups (or targets)

the concepts and strategies used for keyword-bidding generally do

not apply -- and if used, thought of, or designed, in the same similar

way, tends to result in unwanted or unexpected results.



Re: Shopping Campaigns Inconsistencies

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# 7
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Sorry Celebird that doesn't really answer the question. I appreciate the distinction keyword and shopping campaigns, I think I'm failing to get this across....

I manage the entire account most commonly pulling reports at Ad Group level and setting bids at Adgroup level. I want to set my Shopping campaign Product targets to null so they inherit bids from the AdGroup.

Whilst there is a difference between these types of campaign I'm employing a simple strategy that is universal across these campaigns. if an AdGroup (be it keywords or product targets) performs well I bid more and if it doesn't I bid less.

Re: Shopping Campaigns Inconsistencies

Top Contributor
# 8
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unfortunately, a simple universal strategy for all campaign-types
likely won't work since the campaigns (ad-groups) currently behave
and are designed differently; the why of this likely won't effect the
outcome in this regard, but is good feedback to google for future
potential enhancements.

Re: Shopping Campaigns Inconsistencies

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# 9
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The strategy does work, even though Shopping Campaigns offer new features they are effectively PLA+.

Will mention to Google account manager again, was hoping that community would echo my thoughts and hence get this "enhanced" sooner.

Re: Shopping Campaigns Inconsistencies

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# 10
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if the strategy is working for you then that is good news.

the caution is simply that ad-groups do not behave
exactly the same as other campaign-types given their
current inherent differences; such universal strategies
should at least be reviewed before being applied.

yes, a google-account-manager is the best contact.