AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

3.7K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me

Shopping Campaign

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi Community Members,


Anyone tried new Shopping campaigns, if yes how they are performing what extra effort is required to get this thing started.


I'm currently running PLA's in my account and wanted to try and use this shopping campaign type if it can increase my reach and returns.




Re: Shopping Campaign

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Anurag,
Yes, I've started using new Shopping Campaigns and have seen improved work-flow, and performance seems to be up. The biggest benefit for me was it was easier for me to control my Bids, which has in turn made my ROI better.

Link below has a lot of information and tips for switching to Shopping Campaigns: