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Shopping Campaign for services?

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hello AdWords PPL,

 

I see how Shopping Campaign can be effective for products. Does anyone has experience with shopping campaign for services? Is it possible to do it / should I do it?

Instead of product images I could use services icons.

 

Thanks.

 

- Lukas
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Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Shopping Campaign for services?

Top Contributor
# 2
Top Contributor

Hey Lukas,

 

As far as I know, Shopping campaigns are meant exclusively for the product based websites where you need to have a Google Merchant center account and it is linked with AdWords so that your product can be fetched automatically inside AdWords using the Shopping campaign.

 

Also there are other requirements which can be served only for products and aren't feasible for a service based website.

 

More details about the Shopping campaigns here: https://support.google.com/adwords/answer/3455481?hl=en

 

Pankaj

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Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Shopping Campaign for services?

Top Contributor Alumni
# 3
Top Contributor Alumni
Hi lukas

Unfortunately shopping campaigns/PLA's can only be used for physical goods, services cannot be listed as a product.

For more please see here - https://support.google.com/merchants/answer/2770285?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Shopping Campaign for services?

Top Contributor
# 2
Top Contributor

Hey Lukas,

 

As far as I know, Shopping campaigns are meant exclusively for the product based websites where you need to have a Google Merchant center account and it is linked with AdWords so that your product can be fetched automatically inside AdWords using the Shopping campaign.

 

Also there are other requirements which can be served only for products and aren't feasible for a service based website.

 

More details about the Shopping campaigns here: https://support.google.com/adwords/answer/3455481?hl=en

 

Pankaj

Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Shopping Campaign for services?

Top Contributor Alumni
# 3
Top Contributor Alumni
Hi lukas

Unfortunately shopping campaigns/PLA's can only be used for physical goods, services cannot be listed as a product.

For more please see here - https://support.google.com/merchants/answer/2770285?hl=en