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Shopping Campaign and Search Network Text Ads

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# 1
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In your opinion, is it a good strategy/ idea for a eCommerce store (focused on conversions) to combine

both text ads and shopping campaigns at the same time?

 

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1 Expert replyverified_user

Re: Shopping Campaign and Search Network Text Ads

[ Edited ]
Top Contributor
# 2
Top Contributor

 

generally, yes.

of course, the individual decision depends on the advertising
budget and overall advertising strategy, among other factors.

 

for example, the text-ad might be created mainly to build a brand

with a possibility of a conversion  -- rather than a specific, focused,

product-offer (sale) -- depending on the ad details; that is, how a

conversion is defined would be a factor.