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Shopping Campaign Priority Setting

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# 1
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Has any deployed the shopping campaign setting using anything other than the 'low' proirity? My Google rep told me a while back not to use this setting. I am interesting in creating more granualr campaign for best sellers, high marin and promotioanl products. However, I am thinking of waiting until after the forced upgrade to break our my current campaign structure. 

 

 

1 Expert replyverified_user

Re: Shopping Campaign Priority Setting

[ Edited ]
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# 2
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a more granular shopping-campaign is best achieved by

using product-groups in conjunction with (feed) attributes --

for abstract groupings such as high-margin simply use the

custom_label_0 ... attributes.

 

the priority settings should only be needed if multiple

product-listing-ad campaigns are required; such as with

more complex bid strategies, or for transitioning from

one product-listing-ad (shopping) campaign to another

or between campaign-types (regular-pla to shopping).

 

details are currently here --

https://support.google.com/adwords/answer/3455481

 

 

Re: Shopping Campaign Priority Setting

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# 3
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Can you explain a bit more about this, or point me in the right direction? I have a data set of 39 products, but I want to assign a priority to 5 of them. I separated them into two product groups (product 1, 2, 3, 4, 5, and everything else) and increased the Max CPC for Products 1-5 while decreasing the bid on everything else. Should this work?

How can I use the data feed from Products 1-5 to assign priority as you mentioned above?

Re: Shopping Campaign Priority Setting

[ Edited ]
Top Contributor
# 4
Top Contributor

 

simply add the custom_label_0 attribute to the existing feed.

if the data-feed file is .txt tab-delimited or a google-sheet simply
add a new attribute (column) to the spreadsheet named exactly:
custom_label_0

then, use five names as the values (rows) for the items -- e.g.
p2
p4

then, within the shopping-campaign, use custom_label_0 to
create the five product-groups and assign the five different
bids to those five groups (for example, p1, p2, p3, p4, p5).

if there are only two unique bids (max-cpc) assignments,
then, only two product-groups and two values (p1 and p2)
would be needed -- not five.

 

after resubmitting the feed, the items should fall into the

appropriate product-group and be assigned their bids.


depending on the groups (if the groups were not so abstract) then, a
potentially better way to accomplish the same similar bidding strategy,
would be to use the product_type attribute, in the feed.

for example, if two of the groups were 10 jams and 8 toasters
and the product_type attribute had the following two values:
kitchen > appliances > toasters
gourmet food > spreads > jams

then, there would be no need for the custom_label_0 attribute --
all jams and all toasters could be assigned two different bids.

as minor side note, priorities have nothing whatever to do with
assigning different bids to groups of items -- priorities are a
very specific, infrequently used, feature for multiple campaigns.

 

see also

https://support.google.com/merchants/answer/188494#product_type

https://support.google.com/merchants/answer/188494#customlabel

https://support.google.com/adwords/answer/3455481