AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4K members online now
4K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me

Shopping Campaign Peromance issue

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi All,
My shopping campaign each ad group ctr is equal are some greater than the benchmark ctr and despite of that my conversion is 0 what would be the reason behind.


Can anyone let me know

Many Thanks,

1 Expert replyverified_user

Re: Shopping Campaign Peromance issue

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Frank,

Please find below the Best practices for Shopping campaigns and optimize accordingly then you can improve your campaign performance.


Re: Shopping Campaign Peromance issue

[ Edited ]
Top Contributor
# 3
Top Contributor

a conversion-rate drop without a position or impression drop
is usually due to issues with the landing-page or website.

for example, be certain there are no surprises or discrepancies
between the submitted price and shipping-price and the actual
price and shipping paid by the customer.

for example, be certain that the exact item being submitted
is the exact same item displayed and sold on the website.

for example, be certain any promotional messages that are
being sent via the merchant-promotions-program are current
and still active on the website.