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Shopping Campaign AdGroup Graph improvement please.

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# 1
Visitor ✭ ✭ ✭

In the rest of AdWords, I can get an AdGroup graph that shows me, for example, when I made conversions. 

 

Assume that I have a Shopping Campaign AdGroup that consists of a single product ID. The smallest possible case. I have three factors that I can adjust:

 

Bid

Negative Keywords

Promotional Message

 

It feels important to be able to see what the behaviour of the AdGroup is before and after a bid change. If I get markedly fewer conversions after a bid change, I should probably revert. But working out *when* I get a conversion, without the graphing, is painful without an external tool. Isn't it?

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Accepted by topic author Jeremy C
September 2015

Re: Shopping Campaign AdGroup Graph improvement please.

Community Manager
# 5
Community Manager
Hi Jeremy,

Just wanted to close the loop on this. We've passed along feedback regarding the functionality you mentioned.

One thing you can potentially do as a workaround: if you have ad groups with individual products in them, and want to cross-reference something like CPC with conversion data graphically, you could filter by ad group name on the Ad Groups tab, and that should give you the metrics.

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Re: Shopping Campaign AdGroup Graph improvement please.

Community Manager
# 2
Community Manager
Hi Jeremy,

While there's not a simple "undo" for you to be able to revert changes if you're not getting the expected results, would you mind giving me a bit more context as to what kind of graph you're looking for?

I'm assuming it's something more than the line graph in the middle of the UI where you can view various metrics for different time frames? Just want to understand your request fully, so I can pass along the feedback to the proper folks.

Re: Shopping Campaign AdGroup Graph improvement please.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hiya, and thanks. In other AdGroup views in other Campaign Types, you can
also select, for example, Conversions and conversion related stats.

In the current UI, Shopping Campaigns at AdGroup level allow only looking
at "simple" metrics - Impressions, Clicks, AvCPC, etc. But not the ones
that count (at least the way that I do things) such as "Conversions" - ROI
based measurements.

Conversions are shown in the table - but not in the graphs. This makes
looking for event-time-based correspondences, more difficult.

Cheers, JeremyC.
--
Jeremy Chatfield -
Skype: jezchatfield, Mobile: +44(0)7780 607613

Re: Shopping Campaign AdGroup Graph improvement please.

Community Manager
# 4
Community Manager
Hi Jeremy,

Just wanted to touch base with you. I'm currently checking with a Shopping specialist on this and the other thread you have about Shopping. I'll update as soon as I have more information.
Marked as Best Answer.
Solution
Accepted by topic author Jeremy C
September 2015

Re: Shopping Campaign AdGroup Graph improvement please.

Community Manager
# 5
Community Manager
Hi Jeremy,

Just wanted to close the loop on this. We've passed along feedback regarding the functionality you mentioned.

One thing you can potentially do as a workaround: if you have ad groups with individual products in them, and want to cross-reference something like CPC with conversion data graphically, you could filter by ad group name on the Ad Groups tab, and that should give you the metrics.