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Shopping Ads not visible on generic keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I am currently facing 2 issues in shopping campaigns.

 

1-My shopping ads are not visible on generic keywords. For ex. buy shoes, sports shoes, blue shoes. Can anyone please suggest how to increase shopping ads visibility on non brand keywords?.

 

2- On some generic keywords I am getting shopping ads visibility. But only a particular product is getting preference. For ex. on buy shoes online, only nike shoe of particular model ad is visible despite having other brands in my product feed.  Does anyone know the reason behind this?

 

 

1 Expert replyverified_user

Shopping Ads not visible on generic keywords

Top Contributor
# 2
Top Contributor

1) setup a multi campaign where the first campaign setting is set to priority high, here all generic keywords will be active, add all branded keywords here.

Than the second campaign set priority to medium, all branded keywords will end up here.

Now you can bid based on generic or branded

 

2) Not all product will be shown, remember that on the first page there are only 36 products for apparel. Meaning, you will not expect all your products to be there, as there will be thousands of merchants.

 

It would rather unfair to show all your products and non of the competitors.

 

To get better ranking, you will need to improve your data feed, adwords management and landing page.

 

Hope it helps.

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Shopping Ads not visible on generic keywords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi, where can i find any instructions how to create multi level campaigns?

Shopping Ads not visible on generic keywords

Top Contributor
# 4
Top Contributor

here : https://support.google.com/adwords/answer/6275296

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Shopping Ads not visible on generic keywords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

thank you! Smiley Happy