AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.7K members online now
4.7K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Shopping/AdWords: how are they related?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've been looking into uploading a Google Shopping feed for a couple hours before I learned that Google Shopping seems to be pretty reliant on AdWords. Can someone give me a general overview on the relationship between AdWords and Shopping? (I'm not particularly familiar with AdWords.)

 

My end goals are to get my products listed on Google Shopping and to track traffic and sales.

 

Thanks for any help.

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Stan F
July 2017

Shopping/AdWords: how are they related?

Top Contributor
# 2
Top Contributor

Hi Stan,

 

I find it strange that the Merchant Centre is not built into AdWords, because it only exists to serve Google Shopping ads.

 

To get your ads running on Google Shopping:

 

1) Get a product feed approved in the Merchant Centre

2) Create a Shopping campaign 

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Stan F
July 2017

Shopping/AdWords: how are they related?

Top Contributor
# 2
Top Contributor

Hi Stan,

 

I find it strange that the Merchant Centre is not built into AdWords, because it only exists to serve Google Shopping ads.

 

To get your ads running on Google Shopping:

 

1) Get a product feed approved in the Merchant Centre

2) Create a Shopping campaign 

 

 

Shopping/AdWords: how are they related?

[ Edited ]
Top Contributor
# 3
Top Contributor

google-shopping is a highly competitive, dynamic, shopping-ads auction.

as was indicated, a product-feed in the merchant-center-account,
and a shopping-campaign in the ad-account, are both required,

to participate in the google-shopping auctions.

only items with enough quality and a high enough bid, to win a slot,
in the ad-auctions, may be seen as a shopping-ad, on google-shopping.

as an aside, the merchant-center exists for many other google-products --
some related to ads or other ad-formats and some having nothing whatever
to do with ads; for example, dynamic-remarketing-ads, local-inventory-ads,
adwords-express-local-inventory-ads, google-merchant-promotions-program,
google-customer-reviews-program, product-ratings, purchases-on-google,

integration with google's content-api-for-shopping, etc; the merchant-center

is also used to configure various features related to shopping-ads and these

other programs -- such as tax, shipping, inventory-feeds, etc.

 

see also

https://support.google.com/adwords/topic/6275305

https://support.google.com/merchants#topic=7259123

https://support.google.com/merchants/answer/6363310