Shopify feed: Not approved - color is required for this product
Shopify feed: Not approved - color is required for this product[ Edited ]
May - last edited May
the color attribute with a value that
adheres to google's rules and policies
a color in the title, or the description, or both, may be
submitted, but does meet google's current policies unless
the color attribute is also submitted with a valid value.
custom-label attributes are mainly for internal-use-only,
typically to help construct a specific bidding strategy --
such as bidding higher on seasonal items, or bidding
lower on specific, low-selling, variant colors -- but the
custom-label values are not seen by users and do not
meet google's policies related to the color attribute.
the best likely course would be to contact shopify support or whoever
currently maintains the e-commerce software on the current website,
and possibly also post in the shopify related forums.
alternatively, remove all such items from being submitted.