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Set up a Multi-Client Account or No for one company with multiple Brands/websites

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# 1
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I think I should be a multi-client account so I can have separate google analytics code for several different, distinct brands with their own websites. 

I have the Brands set up under the company Google+. I only have the one Google+ created. Do I need to set up Google+ account for each Brand?

 

Is the Multi-client account the best way for me to set this up?

 

Thanks,

Mary

1 Expert replyverified_user

Set up a Multi-Client Account or No for one company with multiple Brands/websites

[ Edited ]
Top Contributor
# 2
Top Contributor

analytics enhanced e-commerce reporting and using separate product-groups
in the same shopping-campaign or separate shopping-campaigns are all ways
to help report brand performance -- there is no need for separate websites.

using separate websites to offer similar content, or
any similar product-inventory but in different brands,
is a policy violation and grounds for disapproval, or
a suspension from the program, at any time.

generally, shopping-ads allow only one, single, website domain per merchant.

for example, walmart has many many different brands, under one single website.

 

the default merchant-center-account supports only one, single, domain.

 

otherwise, yes, a multi-client-account is the only type of merchant-center

account that supports submitting multiple websites/domains -- such as

multiple unique branded-businesses that each use a unique site/domain,

with unique content and unique user-experience, to submit different and

unique physical product-inventory, on each of their websites.


a multi-client-account is more typically for multiple websites
that target multiple countries -- such as when using a unique
top-level domain for each country with a different currency or
language, or in the case of marketplaces with multiple unique
sellers, or in the case of an aggregator submitting data on behalf
of multiple unique clients with multiple unique website domains.


see also

https://support.google.com/merchants/answer/188487

https://support.google.com/adwords/answer/3455573

https://support.google.com/analytics/topic/6014839
https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce