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Seller Lists

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When you search for a product on google & click the shopping tab. Down the left hand side you have a list of Sellers. Our brand is not showing on that list & our products are not appearing on the page. 

We have google shopping set up & appear on the search page for PLA but not on the shopping tab.

Is there anything extra we need to do to start appearing?

1 Expert replyverified_user

Re: Seller Lists

[ Edited ]
Top Contributor
# 2
Top Contributor


first, be certain that all global-trade-data (mpn, brand, gtin) being
submitted are valid, accurate, proper, and correct, with respect to
the exact physical item being sold.

valid global-trade-data must be assigned by the manufacturer and
must be identical for all merchants selling the same physical item --
typically stamped directly on the package or product, at the factory.

for example, if the manufacturer has not assigned valid global-trade-data,
that is being used by all merchants then, identifier_exists FALSE should
be submitted and brand, mpn, and gtin should not be submitted -- at all --
for that specific item.

for example, self-assigned global-trade-data is not allowed --
the store's brand is not allowed within the brand attribute
of any item -- the item's brand value must be assigned by the
manufacturer and is otherwise a policy violation and grounds
for the item to be removed from the listings, disapproval, or
suspension from the program, at any time.

generally, never use a store-name submitted as a brand for any item.

the store's brand name set in the account is submitted automatically
by google for all items submitted and is used for the left-hand-side
seller's list -- not the brand attribute in the feed.

the sellers-list and the brands-list are separate and different
but are generated automatically using similar statistical data --
that assumes the data set in the account and submitted are
both valid and accurate.

the brands listed within the google-shopping sidebar, like all google's
(left-hand-side) features, are mainly small subsets that are generated
automatically and dynamically, based mainly on the user's search-terms,
the brand's and seller's relevancy with respect to user's search-terms, the
brand's accuracy with respect to the physical item and brand-manufacturer
as compared to submitted data, and google's cumulative statistical data
related to such information and user-behavior, over some period of time --
over many days, months or years.

generally, the more merchants who submit a manufacturer's brand,
the more brand data that is accumulated over time, and as specific
search-terms are used, the left-hand-side lists are auto-generated
based on a probability-distribution that is known only to google.

at one time, google exposed their shopping-search-api, and allowed
a particular brand attribute or seller-name probability-distribution
to be seen as it grew over time, as more merchants submitted items
of a particular brand or user's searched for a seller's name --
the distribution (and likelihood of showing up on the shopping-lists)
could be seen to change in near real-time as google auto-generated
their corresponding facet-buckets and api-requests were made to
return the histogram of that brand or seller-name.

however, that api is no longer available and the internal details of how the
bucketed-lists were generated were never articulated by google publicly.

if only one retailer is submitting a manufacturer's brand then, that will likely
greatly reduce the probability of showing up on the-left-hand-side brand-list --
unless extremely relevant or very specific long-tail search-terms are used.

similarly, if only a very few users search for the seller's store-name --
as set within the account settings -- that will likely greatly reduce the
probability of showing up on the-left-hand seller-list; unless, perhaps,
extremely relevant or very specific long-tail search-terms are used.

 

perhaps importantly, searching for the same similar items over and over
will likely skew the results, effect quality, and the lists generated will not
be an accurate reflection of what others might be seeing -- results can

be exceedingly user-specific.


that said, only google knows with any certainty and google has yet to divulge
exactly what might be required for entry into such (google-shopping) search
features, despite being asked many many times before.

see also
https://support.google.com/merchants/answer/6239390

Re: Seller Lists

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for your reply.

The products being submitted do have all the brands, GTIN & MPN attached to them. They are showing in the SERP results just not on the shopping page itself.

Our products do not show on the shopping pages either, which is the biggest problem. We are the manufacturer of the product too.
Everyone else who sells our products appear on that page but we don't.

Re: Seller Lists

[ Edited ]
Top Contributor
# 4
Top Contributor

 

first, you're welcome.

the product-listing-ad results, both on the search-pages
and google-shopping, are determine by bids and quality.

the left-hand-side sellers-list has only some limited association
with product-listing-ads per se and are a rather separate issue.

be certain that the global-trade-data is valid and assigned by the gs1 --
normally, google does not require this information unless the data currently
exists and is valid; even if the items are self-manufactured; that is mainly
why identifier_exists FALSE exists as an option -- so that global-trade-data
does not need to be purchased or submitted to google.

also, if possible, verify that all other retail-merchants are submitting
the exact same global-trade-data for the specific items being listed.

again, not appearing when searching for particular items (on google-shopping)
does not mean that the items are not appearing for others -- the ad-results or
lack-thereof can be very user-specific.

generally, always check the click and impression data directly within the
shopping-campaign -- if there are impressions then, items are being seen;
otherwise, the bids or quality are typically the issue.

also, showing product-listing-ads within search-results or on google-shopping
is very different than products showing on search-results; the former relates
to highly competitive ad auctions, the latter relates to organic-search --
and the two are totally unconnected in any direct way.

posting much more specific information may allow forum-members to offer more
specific suggestions -- for example, exact search-terms, screen-captures, exact
submitted data, number and types of ad formats and campaigns configured,
summary of impression data, item status within the merchant-center, etc. --
 otherwise, the best likely course would be to contact a product-listing-ads
support-specialist, so a person can look directly into the submitted data,
the website, and both accounts.