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See What's In Store - Google Analytics/Insights

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# 1
Visitor ✭ ✭ ✭

Are there any metrics for the "See What's In Store" placements that display within Google Local Listings (Knowledge Panel)? See Example SWIS placement below:

Lowes SWIS.png

1 Expert replyverified_user

Re: See What's In Store - Google Analytics/Insights

Top Contributor
# 2
Top Contributor

any statistics would be under the shopping-campaign
that was created elusively for local-inventory-ads --
for example, absolute-top-impression-share.

 

generally, google does not differentiate where items show on the search-network.

 

currently, items in the see-what's-in-store feature are not paid-ads per se --
the pointy-based google-maps feature is free for current local-inventory-ads

merchants; the items, when clicked, point a user to the local-inventory-ad's

product-page on google-shopping, not to the merchant's website; the actual

paid-ad is on the google-shopping local-inventory product-page.

 

for more specific details, google may be contacted directly.

 

see also
https://adwords.googleblog.com/2017/08/new-reporting-to-show-how-often-your.html
https://adwords.googleblog.com/2018/06/new-innovations-remove-friction-from.html
https://support.google.com/adwords/answer/7539213

See What's In Store - Google Analytics/Insights

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Sounds like you're saying there are no analytics for the free SWIS placements?

See What's In Store - Google Analytics/Insights

[ Edited ]
Top Contributor
# 4
Top Contributor

if the store is part of google's see-what's-in-store feature, then

the best likely course is to contact google directly for details,

including what, if any, analytics data may be made available --

there are multiple third-party partners involved.