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Scale up product sales

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# 1
Visitor ✭ ✭ ✭



I have a product, which sells a lot. but we currently only have 30% share. So i think we could sell more, but the margin is too tight to bid higher.


The price is cheaper than all the competition by £3, so looking to increase the price, thus giving us greater margin to increase bid to get greater impression share.


But concerned the conv/rate will drop, if we increase too much.


We are targeting a 1000% ROAS - this is currently automated.


Last 30 days:




Then if the strategy works, we will be applied to another 500 products in phases.


Looking for advice to scale this product up....suggestions welcome





1 Expert replyverified_user

Scale up product sales

Top Contributor
# 2
Top Contributor

There are 3 elements when it comes to advertising with Google Shoppping.


1) Data Feed Quality : Ensure you have improved the quality for all attributes, you have submitted accurate data, you have filled in all required and optional attributes

2) Adwords : Research your data and make adjustments based on your research. Also look at further enhancing your overall account performance by adding other types of advertising such as remarketing and text ads.

3) Your website : Most importantly ensuring you have a smooth running website. See where you can improve, simple things such as a fully understandable returns policy can already do wonders. I'm mentioning this because merchants assume improve website, means styling, but it is related to everything on your website.


Hope it helps.

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Scale up product sales

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for the reply. All that's in place, and continuously optimized across 2000 products.


This is a scaling exercise test on one successful product.