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Same product, same color with different size. Same listing?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Together,

 

I have the following setup in my data feed:

 

ID: ID001_S

Parent ID: ID001

Title: Black Dress Size S

Description: This is a black dress

Color: Black

Size: S

 

ID: ID001_M

Parent ID: ID001

Title: Black Dress Size M

Description: This is a black dress

Color: Black

Size: M

 

 

When I'm searching for "Black Dress" I can see 2 products the Size S and Size M. Now I would like to change this that only the Black Dress is coming up as 1 product. What do I need to change?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Nathan K
November 2015

Re: Same product, same color with different size. Same listing?

[ Edited ]
Top Contributor
# 8
Top Contributor

first, you're welcome.

the roxy examples are mainly to show how to submit variants --
not necessarily the best-practices for all submitted attributes.

the optional variant part for the title attribute
is explained under the specification details --
https://support.google.com/merchants/answer/188494#title


seeing converted search-terms, without size or color, within a specific account,
does not mean that no users are searching with search-terms such as size and
color -- especially since not having those relevant search-terms within existing
titles or descriptions would tend to put those merchants at a disadvantage;
also, color and size is often selected using the left-hand-side check-boxes.

many merchants (in the top positions) certainly do add the optional
variant-part to titles; however, the entire title submitted may not be
shown on google-shopping, depending on how google presents
the results -- not all data submitted will be shown in results since
google decides all format and display -- but all data submitted
may effect quality and therefore relevance.

regardless, what an individual merchant submits rather depends on
a merchant's specific advertising-objectives and which variants the
merchant decides to submit.

 

there are specific (variant) rules and policies that must be followed;

there are related recommendations that may or may not be followed.

 

if all objectives are being met then there is no need to make any changes;

however, if better results are wanted then, making changes -- such as

adding optional color and size details to common titles, and measuring

the results over time -- may be prudent.


this is primarily a peer-to-peer forum -- forum-members can mainly offer
suggestions based on the information that is posted here in the public
forum; we would usually need a lot more specific information to offer
more specific suggestions.

for recommendations directly from google, a merchant-center
product-listing-ads support-specialist may be contacted directly.

View solution in original post

Re: Same product, same color with different size. Same listing?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Re: Same product, same color with different size. Same listing?

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hello Ana,
Thanks for your replay.
I checked both links but couldn't find an answer to my question. Can you help me further?
Wishes

Re: Same product, same color with different size. Same listing?

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Hello Nathan

So in that case you need to remove one product from your feed and have only one uploaded.If at all you have two products as separately uploaded, then it for sure that it will show both the products.

You can upload one product with different sizes.

https://support.google.com/merchants/answer/1347943 in this link you can check how to upload the type of products you asked for.

Ana

Re: Same product, same color with different size. Same listing?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
I had a look at the link and followed the Roxy Womens T-shirt example.
Unfortunately, this doesn't work.

Now the item don't show any color and size from the other products.
You can search in Google Shopping for NT175_1S1 and NT175_2L1
It's the same parent product, only the size is different. In total this are 30 child items.
Why are they not showing any size or color?

Re: Same product, same color with different size. Same listing?

[ Edited ]
Top Contributor
# 6
Top Contributor

outcomes in the auctions are determined by
the bid and quality -- most importantly, the
quality of all data submitted (in the feed).

items that are available in different sizes and colors are considered variants.

only variant items that are currently in physical stock inventory and
can be ordered on the link landing-page are allowed to be submitted --
but, there is no requirement to submit all variant items in stock.

if a variant is not wanted in the listings,
simply do not submit that variant in the feed.

generally, for variants, the choices for submitting detailed product-data are:

(a) submit only one of the (child) variants, per the single-item policies --

in this case, item_group_id is optional.

the default size and color should normally be submitted in the title --
although, this is not required, adding such details is a best-practice.
e.g.
Magic Jumpsuit in black, size S

for clothing, the exact size and color must also be submitted as attributes.

importantly, the color of the image_link product image
must also match the color submitted in the color attribute.

 

only one color and one size value is allowed per item.

google recommends the exact item be preselected; e.g.
http://www.example.com/products/jumpsuit-123.html?color=black&size=S
or,
http://www.example.com/products/jumpsuit-123-black-S.html

or (b) submit more than one variant, per the multiple-item variant policies --

in this case, item_group_id is required and the item_group_id
value must be identical for all items in a variant group.

for clothing, each size and color must also be submitted as separate attributes.

importantly, the color of each image_link product image
must also match each color submitted in the color attribute --

only one color value and one size value is allowed per item.

title -- for all variant groups submitted, each item's title must contain an
identical common part --  an optional variant part may be added; e.g.
Magic Jumpsuit in black, size S
Magic Jumpsuit in black, size L
Magic Jumpsuit in red, size XL

the optional variant part is strongly recommended and a best-practice.

google recommends the exact variant item be preselected; e.g.
http://www.example.com/products/jumpsuit-123.html?size=S&color=black
http://www.example.com/products/jumpsuit-123.html?size=L&color=black
or, less typically:
http://www.example.com/products/jumpsuit-123-M-black.html
http://www.example.com/products/jumpsuit-123-L-black.html

otherwise, such variant items simply cannot
be submitted as product-listing-ads, at all.

variants have no concept of submitting only
a parent product and is generally not allowed.

after all items are submitted properly then, simply create a bid strategy
that is aligned with both the business-goals and advertising objectives --
e.g. bidding higher on certain brands or lower on all red jumpsuits.

 

the outcome in the auctions are then determined by the bid and quality;

however, searching for items does not necessarily indicate what others

are seeing for the same search-term and there is no guarantee an item

will win a slot in the auctions and be seen for a particular search-term --

check the impression data to help verify items are being seen by others.


see also
https://support.google.com/merchants/answer/1344057
https://support.google.com/merchants/answer/1347943
https://support.google.com/adwords/answer/3517331
https://support.google.com/merchants/answer/1347943

Re: Same product, same color with different size. Same listing?

[ Edited ]
Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Thanks a lot for this really good and specific clarification!
I still just wonder why almost nobody use the optional variant part (e.g. Size S, Size M,...).

Also referring to the example in support FAQ https://support.google.com/merchants/answer/1347943 they simple name the shirt Roxy Womens T-shirt without any size or color. Shouldn't this be different?

 

I also can see in AdWords that from the converted Keywords nobody searches for sizes. 


I really just try to understand whats the really best way Google recommends.

Wishes,
Nathan

Marked as Best Answer.
Solution
Accepted by topic author Nathan K
November 2015

Re: Same product, same color with different size. Same listing?

[ Edited ]
Top Contributor
# 8
Top Contributor

first, you're welcome.

the roxy examples are mainly to show how to submit variants --
not necessarily the best-practices for all submitted attributes.

the optional variant part for the title attribute
is explained under the specification details --
https://support.google.com/merchants/answer/188494#title


seeing converted search-terms, without size or color, within a specific account,
does not mean that no users are searching with search-terms such as size and
color -- especially since not having those relevant search-terms within existing
titles or descriptions would tend to put those merchants at a disadvantage;
also, color and size is often selected using the left-hand-side check-boxes.

many merchants (in the top positions) certainly do add the optional
variant-part to titles; however, the entire title submitted may not be
shown on google-shopping, depending on how google presents
the results -- not all data submitted will be shown in results since
google decides all format and display -- but all data submitted
may effect quality and therefore relevance.

regardless, what an individual merchant submits rather depends on
a merchant's specific advertising-objectives and which variants the
merchant decides to submit.

 

there are specific (variant) rules and policies that must be followed;

there are related recommendations that may or may not be followed.

 

if all objectives are being met then there is no need to make any changes;

however, if better results are wanted then, making changes -- such as

adding optional color and size details to common titles, and measuring

the results over time -- may be prudent.


this is primarily a peer-to-peer forum -- forum-members can mainly offer
suggestions based on the information that is posted here in the public
forum; we would usually need a lot more specific information to offer
more specific suggestions.

for recommendations directly from google, a merchant-center
product-listing-ads support-specialist may be contacted directly.

Same product, same color with different size. Same listing?

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Hi, 

 

Very helpful indeed - thank you. 

Currently, my accounts structure and optimisation is as follows:


I have individual variants fed into MC (colours + sizes). These have their unique ?= URLs and users land on the page that can also be navigated through the size/colour dropdown into other variants. The feed also has product group ids, and individual variants have colours and sizes as attributes. 

I use single product per ad group structure however include all of the variants, so, depending on the product, I can have up to 10 variants in 1 ad group with similar bids. 

My questions: 

1. Since they are nearly identical, how does Google select (if they do) which one to show
2. Will my variants bid against each other?

Many thanks!

Same product, same color with different size. Same listing?

[ Edited ]
Top Contributor
# 10
Top Contributor

(1) items are selected based on relevancy with respect
to a user's search-terms and the user's search-behavior,

over time; afterward, the auction results are then based

on the bid and quality factors.


(2) no -- not as is likely being suggested.


not all variant items will be eligible for all auctions --
long before a bid is even considered for an auction.

first, google selects items that are eligible based on relevancy
and a user's search-terms and their search-behavior over time --
google simply ignores variants that are ineligible for an auction;
then, of the remaining possible shopping-ads, only those with a
high enough bid and quality factors may win and may be shown.

of course, merchant's can take actions that may help
to increase or decrease relevancy, or improve or hurt
the chances, a particular variant item may win in the
auctions based on the bid and quality; there are also

constrained scenarios where all physical variants may

sometimes be considered for a particular auction.