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Same product avail in different colors - one listing?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello and thanks for reading -- 

We have keychains in stock shapes (flower, car, horse, etc), that are each available in appx 20 different material colors. 

We think they should go into the Apparel parent category because it contains > keychains (we would use the full / correct breadcrumb / cat number).

And, all apparel products seem to require the color attribute.

 

So... Scenario / Question 1)

Does this mean if we have say 1000 keychains x 20 colors they are each avail in, that we need to create 20K web pages? (I do not think most retailers would find this natural but I am not sure, sites like Macy's etc do not do this and it seems like it would lead to a cluttered website)

We see that it is *suggested* that we do have a unique page per color -- or if not that, then have a set image if sharing a page for all of a specific shape, via a unique URL that pre-loads the color.

 

And, the last option provided that we see that we can do, is to have the page render a default image. So...

 

Scenario / Question 2)

In this last case, we just have our original web 1000 pages. Whew... 

But do we need 20K product entries in our feed for these items, as each entry can only contain one color variant? Is there a way to make some sort of group that combines the colors per keychain shape and includes all the colors and have that in one product entry, or something along those lines?

 

Thank you 

Casimir

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Casimir S
July 2016

Re: Same product avail in different colors - one listing?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you for the comprehensive response. Just a last question please,

"identical item_group_id values and unique variant attributes are
also required for all item-offers within each variant-group -- or is
otherwise a policy violation and grounds for a disapproval or a
suspension from the program, at any time."

So, for instance, a particular flower shape keychain — it would need an overall item_group_id, and then all the exact same flowers (with the only difference being color) will be contained in / share that particular item_group_id. No other products (such as a horse shaped keychain) would share that particular item_group_id, just these flowers where the only differentiating attribute is color, is that correct?

Thanks again,

Casimir

Casimir

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Re: Same product avail in different colors - one listing?

[ Edited ]
Top Contributor
# 2
Top Contributor

yes, the google_product_category value would be:
Apparel & Accessories > Handbag & Wallet Accessories > Keychains

only physical, on-hand, in stock, inventory items may be submitted.

each physical, in-stock, inventory item to be advertised, must be
listed as an individual item-offer within the submitted data (feed).

however, google does not require that all in stock items be submitted --
e.g. merchants may wish to submit only best-selling, red key-chains.

for variants based on color, each individual variant item submitted
must have an image_link that displays the product in a single color.

for apparel/accessories -- at least, color, age_group,
and gender attributes with proper values are required.

identical item_group_id values and unique variant attributes are
also required for all item-offers within each variant-group -- or is
otherwise a policy violation and grounds for a disapproval or a
suspension from the program, at any time.

(1) the exact variant may have a separate landing-page or be preselected;
for pre-selection, the most typical implementation is a server-side-script --
e.g.
http://www.example.com/chains/keychain123?color=red&pattern=redhawks
http://www.example.com/chains/keychain123?color=blue&pattern=solid

(2a) yes, each physical item-offer (variant) must be submitted individually;
(2b) no; google does not allow variants to be submitted as one item-offer --
unless multiple items are being pre-bundled into a single, unique, offer.

but again, not all physical inventory items are required to be submitted.

potential policy violations by others may be submitted directly to google.

see also
https://support.google.com/merchants/answer/1344057
https://support.google.com/merchants/answer/188494#price
https://support.google.com/merchants/answer/188494#image_link

https://support.google.com/merchants/answer/188494#title
https://support.google.com/merchants/answer/188494#detailed_product

Marked as Best Answer.
Solution
Accepted by topic author Casimir S
July 2016

Re: Same product avail in different colors - one listing?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you for the comprehensive response. Just a last question please,

"identical item_group_id values and unique variant attributes are
also required for all item-offers within each variant-group -- or is
otherwise a policy violation and grounds for a disapproval or a
suspension from the program, at any time."

So, for instance, a particular flower shape keychain — it would need an overall item_group_id, and then all the exact same flowers (with the only difference being color) will be contained in / share that particular item_group_id. No other products (such as a horse shaped keychain) would share that particular item_group_id, just these flowers where the only differentiating attribute is color, is that correct?

Thanks again,

Casimir

Casimir

Re: Same product avail in different colors - one listing?

Top Contributor
# 4
Top Contributor
first, you're welcome.

yes, that sounds correct.

the supported-variant attributes are currently
color, pattern, material, and size -- so the same
product that differs by any of those physical
characteristics would be submitted individually,
but with identical item_group_id values.

typically, the common item_group_id used is the parent-sku.

Re: Same product avail in different colors - one listing?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
I am not sure why my post got marked as "best answer"... I meant to mark your reply as such :-/...unless I am somehow interpreting the tags wrong. Anyway, thanks again.

Casimir