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Sale/Discounted Products only - Shopping Campaign

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can I run a Shopping Campaign which only features my sale products and excludes full priced products. Therefore I'm not wasting budget on full price items when I need to get all the sale items cleared.

 

Some notes:

We are a multibrand retailer

Discounts all women's clothing across a range of brands but the brands also have a mens range (not discounted)

Cycle helmets are discount but only for a single brand.

There are 800 variants on sale

 

Currently submitting a full feed to Shopping Ads.

I can submit a sale only product feed

 

Whats the best practise?

Should I be looking to subdivide product categories and then exclude brands & product types that aren't on sale.

Should I delete my full feed for short term and fetch only the sale feed. 

 

If someone could point to a best practise article or suggestions that would be ace! I'd say my experience level is fairly beginner, so be gentle.

 

 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Claire B
July 2016

Re: Sale/Discounted Products only - Shopping Campaign

Top Contributor
# 2
Top Contributor
one possibility would be to simply add a custom_label_0 attribute to
the feed, with a simple sale value, only for the specific items on sale --
then, subdivide the product-group by that custom-label.

alternatively, custom_label_0 may also be used with an inventory-filter
to filter out all the non-sale items, altogether, at the campaign-level.

physical variants are required to be submitted as specific,
individual, item-offers, within the data-feed, in any case.

there is no way to subdivide bids by a data-feed file per se --
all items submitted are funneled into the same linked account.

generally, never delete the registered data-feed
unless a person at google indicates to do so.

the single feed can handle about 100,000 inventory items;
but there is no requirement to submit all items for ads --
the non-sale items could certainly be deleted from the
feed and then re-submitted, as another alternative.

the main disadvantages to deleting the items would be, their id values would
need to be persevered to avoid historic quality and performance loss and the
items would need to be re-reviewed by google when added back.

otherwise, a merchant-center shopping-ad support-specialist at google,
may be contacted to look directly into the submitted (feed) data and
both accounts, to offer account-specific guidance.

see also
https://support.google.com/merchants/answer/188494#customlabel
https://support.google.com/adwords/topic/6275305
https://support.google.com/adwords/answer/6275295
https://support.google.com/adwords/answer/2382954

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Claire B
July 2016

Re: Sale/Discounted Products only - Shopping Campaign

Top Contributor
# 2
Top Contributor
one possibility would be to simply add a custom_label_0 attribute to
the feed, with a simple sale value, only for the specific items on sale --
then, subdivide the product-group by that custom-label.

alternatively, custom_label_0 may also be used with an inventory-filter
to filter out all the non-sale items, altogether, at the campaign-level.

physical variants are required to be submitted as specific,
individual, item-offers, within the data-feed, in any case.

there is no way to subdivide bids by a data-feed file per se --
all items submitted are funneled into the same linked account.

generally, never delete the registered data-feed
unless a person at google indicates to do so.

the single feed can handle about 100,000 inventory items;
but there is no requirement to submit all items for ads --
the non-sale items could certainly be deleted from the
feed and then re-submitted, as another alternative.

the main disadvantages to deleting the items would be, their id values would
need to be persevered to avoid historic quality and performance loss and the
items would need to be re-reviewed by google when added back.

otherwise, a merchant-center shopping-ad support-specialist at google,
may be contacted to look directly into the submitted (feed) data and
both accounts, to offer account-specific guidance.

see also
https://support.google.com/merchants/answer/188494#customlabel
https://support.google.com/adwords/topic/6275305
https://support.google.com/adwords/answer/6275295
https://support.google.com/adwords/answer/2382954

Re: Sale/Discounted Products only - Shopping Campaign

Rising Star
# 3
Rising Star

To further delve in to an already great post from @Celebird I would like to explain a little deeper about subdivisions.

 

When you add custom labels, lets say you choose best sellers as a value. Than you can create an ad group that first chooses best sellers as the custom label than segregate further using other subdivisions such as brand, category, product type etc...

 

This allows you to have great flexibility in creating multiple ad groups within a best seller campaign. Or create multiple campaigns per brand using the same method.

 

Hope it helps.

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