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SALE actions in Shopping campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How can I prevent my Shopping campaigns, running with automatic bidding strategies, from messing up the CPCs, when the shop has an SALE for all articles? - Last time we changed nothing and the CPCs did grow, while the SALE was going on. After ending the SALE, the CPCs were way to high, and the next 2 weeks were the worst ever. 

 

Do anybody know how to handle a SALE for all products in the shop, when we are using automatic bidding strategies (Target-ROAS) ?

 

Thank you for your help

 

Volker

1 Expert replyverified_user

SALE actions in Shopping campaigns

Rising Star
# 2
Rising Star

I tend to never do automatic bidding and recommend you do manual bidding.

 

Even with clients with thousands of products, I do it manually. However I do group best sellers together and remove non sellers.

 

Automatic bidding works if you have a large amount of sales. If you have a small amount of sales per day, it will not work to your advantage and recommend to do manual bidding and work with ROAS.

 

Hope it helps.

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