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Re: PLAs Campaign- Shopping

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys

 

Can someone please explain to me how come we have LED Floodlights displayed under LED Downlights PLAs Shopping Campaign ? This has been going on for the past 3/4 weeks now. It takes me a lengthy time to ascertain my Google Taxonomy for my products and most times have to trial for lengthy periods before actually suiting correct place and a successful display. Does this mean that I can do the same and incorrectly categorise and gain maximum coverage, irrespective of product? Surely there is a system, that needs to be adhered to correctly.

 

Is there any preferential favours given to higher bidders because this situation certainly insinuates so?

 

Sorry for the abruptness!

 

Kaylen

 

Admin At Oz Diodes

 

1 Expert replyverified_user

Re: PLAs Campaign- Shopping

[ Edited ]
Top Contributor
# 2
Top Contributor


yes, the results are based on both the bid and quality factors.

importantly, searching for the same or similar items over
and over again can (adversely) effect the auction results.

google does not guarantee that a product will show within a particular
category or divulge their related algorithms -- however, the chances
that an item will be included in a relevant category can be improved
by submitting structured taxonomy data using standard > breadcrumbs
with highly accurate and granular values for both product_type and the
google_product_category attributes; be certain google_product_category
values exactly match a google-defined value.

quality may also be increased by submitting data for all attributes
that is accurate, relevant, and adheres to all google's policies --
most especially description, title, and global-trade-data.


quality may also be (adversely) effected by the landing-page --
be certain that the landing-page exactly matches the submitted
data for the item and displays properly in all modern browsers,
for both desktop and mobile devices.

submitting any irrelevant or inaccurate information about a physical

item is a policy violation and grounds for lower quality, disapproval,
or suspension, at any time -- potential policy violations by others

may be reported to google.

see also
https://support.google.com/merchants/answer/3097504
https://support.google.com/merchants/#topic=3404779

http://celebird.blogspot.com/2011/02/celebirds-seven-laws-of-quality.html

 

Re: PLAs Campaign- Shopping

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Guys

Many thanks for your prompt reply. So basically, from my understanding
of your reply explanation is that I cannot take advantage of the
current situation to my advantage whereby PLAs advertising are
misplaced due to a higher bid strategy and quality factors, as
specified by you. I can understand a higher bid if the advertised item
and category is in the right taxonomy but it is not and I do not
understand your reference to quality. Perhaps, you need to be more
specific.

"LED Floodlights advertised for LED Downlights", Seriously?

So, do we need to meet a quality criteria standard in future as well?
If so, maybe you should also specify these quality standards
requirements as well, so we can adhere to or perhaps you are still
working on it, whilst others are conveniently enjoying the benefits?

As for your rest of your in regards to my inquiry, it is non-relevant
as we already adhere to these rules , regarding "divulge their
related algorithms -- however, the chances that an item will be
included in a relevant category can be improved by submitting
structured taxonomy data using standard > breadcrumbs with highly
accurate and granular values for both product_type and the
google_product_category attributes; be certain google_product_category
values exactly match a google-defined value. quality may also be
increased by submitting data for all attributes that is accurate,
relevant, and adheres to all google's policies -- most especially
description, title, and global-trade-data. quality may also be
(adversely) effected by the landing-page -- be certain that the
landing-page exactly matches the submitted data for the item and
displays properly in all modern browsers, for both desktop and mobile
devices. submitting any irrelevant information about a physical item
is a policy violation and grounds for lower quality, disapproval, or
suspension, at any time -- potential policy violations by others may
be reported to google. see also
https://support.google.com/merchants/answer/3097504
https://support.google.com/merchants/#topic=3404779 "

Regards

Kaylen

Administrator at Oz Diodes

Re: PLAs Campaign- Shopping

[ Edited ]
Top Contributor
# 4
Top Contributor


relevance is not simply the literal words.

yes, changing the bid strategy or improving
quality within the feed and on the website
can help increase the chances of winning in
the auctions.

also, i am not seeing what you are seeing --
"LED Floodlights advertised for LED Downlights"
a user's behavior over time can be taken into
account when determining an item's relevance;
if your specific results do not seem relevant
there is a feedback form near the bottom of
most result-pages or the merchant can be
reported to google if they seem to violating
any of the policies.

 

otherwise, the likely best course is to

contact a person at google directly.