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Re: How to add "Retail" in your Google Analytics tag?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Emmanuel,


I have the same issue and I don't understand how to solve it. Please look at the snapshot below:AdWords 2.PNG

 AdWords 1.PNG




At the top, it says to "add custom parameter to Google Analytics". In the AdWords tag, it says that the custom parameter is there.


I am really lost. I contacted AdWords support, and they don't know how to solve it.


Would really appreciate your help.


By the way, I am using WooCommerce, I implemented my tags through Tag Manager but not Google Analytics (implemented directly through WooCommerce - Analytics Integration).


Thanks in advance for your help.





1 Expert replyverified_user

Re: How to add "Retail" in your Google Analytics tag?

Top Contributor
# 2
Top Contributor

Hi, unfortunately, I do not know how to add this data to Tag Manager, as it requires data layers to be set up in Wordpress.

Remarketing tags need product id and product price identifiers alongside the page type. Which if using Tag Manager requires data layers.


I recommend you ask here :!forum/tag-manager

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