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Questions about displaying PLA products in search

Badged Google Partner
# 1
Badged Google Partner

Hello,

 

My question is about PLA in Google search. I'm just curious if there is manufacturer that has 10 products, even related and I have all these products in my feed and my PLA are showing while searching for these specific products. But when I only search for manufacturer or brand if you want, my PLA are never shown and mostly I can see the same 2 shops offering some products(usually the same products all over again) for this search.

 

My question is, how can I can be my PLAs showned even on more general searches like only brand and nothing specific?

 

Also these two shops have usually 2-3 PLAs showned even for this query.

 

+ One more question, how can you get to the point where you can get show multiple products for one search terms. Let's say you're selling phones for example. And you sell Pineapple 4 black, white, orange, yellow, violet etc. and someone searches just for ''Pineapple 4'' and most of this products are being showed from the very same shop.

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Tomáš Kraus
September 2015

Re: Questions about displaying PLA products in search

[ Edited ]
Top Contributor
# 7
Top Contributor

 

first, you're welcome.


generally for description, write a thorough representation of
the physical item or how the physical item might be used --
using complete sentences with proper grammar, spelling,
capitalization, and punctuation, in plain (ascii) text,
that matches the content on the link landing-page.

remove irrelevant information or content that does not follow the guidelines.

google recommends a minimum of about 500 characters or so --

which translates into about 100 words or four complete sentences;

the maximum is 10,000 characters (about 2000 words or 80 sentences).

google also recommends that the link landing-page contains only one,
single, add-to-cart item with a price, that corresponds exactly to the
item and image being submitted -- any variant submitted should be
preselected using url-pararmeters; or, do not submit the variants.

generally, for the link landing-page, there may be other items on the page
but there should not be any other price or add-to-cart button -- and the
submitted item should be the most prominent.

 

google is the final arbiter of prominent.

that an item has been successfully listed, for any length of time,
does not in any way indicate that a person at google has inspected
the item or landing-page for conformance to the policies -- sites
or submitted data that do not conform to the rules, policies, or
guidelines, can result in lower performance in the auctions over
time, or a disapproval or suspension from the program, at any time.

see also
https://support.google.com/merchants/#topic=3404779
http://celebird.blogspot.com/2011/02/celebirds-seven-laws-of-quality.html
http://celebird.blogspot.com/2011/12/celebird-product-search-disapproval.html#checklist

View solution in original post

Re: Questions about displaying PLA products in search

Top Contributor
# 2
Top Contributor

Hi Alex,

 

In my experience, AdWords seems to take hints from Product Titles and Descriptions in the feed to find relevancy of ads to users' query. It should also be considering landing page contents for the same, I believe. 

 

If the ads shows up for brand name, it may be the part of product title or description. Though, I have never seen a shopping ad coming up for a brand name. 

 

To your next question about the display of multiple ads from the same brand. I have experienced that in addition to feed relevancy, it has a lot to do with bids. When I bid aggressively, I see multiple ads coming up for the same query. 

 

My two cents.

 

Thanks
Ratan

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About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Questions about displaying PLA products in search

[ Edited ]
Top Contributor
# 3
Top Contributor


results are determined by the bid and multiple quality factors.

be certain all information submitted to google (in the feed) is
relevant, accurate, and valid for the exact item being submitted.

 

be certain title simply names the exact physical item being submitted;

be certain description only describes the characteristics of the physical

item or how the physical item might be used -- for example, color --

and do not include shop, merchant,  or other irrelevant information

with respect to the physical item.

while title and description are critical, all information that is submitted
may effect overall quality and therefore performance in the auctions.

for global-trade-data (brand, mpn, gtin) be certain all data submitted
has been assigned by the brand-manufacturer and is valid and exact for
the specific item being submitted; do not submit your brand in the feed --

unless you also manufacture the exact item being submitted.

 

for phones, if mpn and gtin have not been assigned by the manufacturer,

be certain to submit an identifier_exists attribute with a value of FALSE

as to multiple (variant) products being seen during the same auction --
be certain that if any variants are being submitted, each variant is
adhering to all google's rules and policies for variants.

for example, identical item_group_id for all variants in the variant-group,
at least one variant-identifier that is unique among all variants in the
variant-group (e.g. color), and either a separate link landing-page or
a url-parameter that pre-selects the exact variant submitted; e.g.

http://www.example.com/products/phones/phone-2345?color=red

otherwise, only the default variant on the page should be submitted --
any other variants submitted are violating the guidelines and will likely
eventually be removed from such auctions and not be seen in results.

importantly, searching for the same or similar items over and over again
can effect search-results and is not necessarily a good indicator of what
others are seeing -- always check the data within the account to verify
which products are actually being seen.

and of course, implement a competitive bidding strategy.

 

Re: Questions about displaying PLA products in search

Badged Google Partner
# 4
Badged Google Partner
Ratanjha, Celebird: Thanks for your answers. Can you say that if you have let's say only 600 characters long description and the limit is 5000, Is it wiser to write as thorough description as possible for every product?

Do you think it is better to have separate web page for each type of product or is it enough to have one web page, where customers can select the exact product type they want(Not the same URL)?

Can Google somehow penalize merchants who might have some shop relevant and not product relevant info?

Thanks in advance,

Alex

Re: Questions about displaying PLA products in search

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭
Hi Alex, 1st I'll given you explaintion on descrption, Same as adwords search campaigns, shopping campaigns Title & Description plays the main role in relevancy of your Advertising & basis on that your PLA ads showing. So try to make your description as much as possible unique or relevant to your business not matter character.
2nd I'll explain you shopping campaigns is available only for eCommerce website. When you will use the same landing page for multiple products in that case your data feeds not approved by google. Because in data feeds required some mandatory data feeds like Price, product image, product URL etc. If you provide the wrong URL or similar URL to All product in that case your Product not approved by Google Merchant.

--
Thanks,
Jitender

Re: Questions about displaying PLA products in search

Badged Google Partner
# 6
Badged Google Partner
Hello Jitender S,

thanks for your contribution to discussion.

I must say that is weird because I've never had problems with feed approving and like I said. I have multiple types of one products on one page, but still I have different URL for each of the type and only thing that changes is order of products. So I have product xxx and versions of black, purple, white underneath. And when someone searches for xxx purple, there's URL with xxx purple product on the top of the list and then the other versions and so on.


Marked as Best Answer.
Solution
Accepted by topic author Tomáš Kraus
September 2015

Re: Questions about displaying PLA products in search

[ Edited ]
Top Contributor
# 7
Top Contributor

 

first, you're welcome.


generally for description, write a thorough representation of
the physical item or how the physical item might be used --
using complete sentences with proper grammar, spelling,
capitalization, and punctuation, in plain (ascii) text,
that matches the content on the link landing-page.

remove irrelevant information or content that does not follow the guidelines.

google recommends a minimum of about 500 characters or so --

which translates into about 100 words or four complete sentences;

the maximum is 10,000 characters (about 2000 words or 80 sentences).

google also recommends that the link landing-page contains only one,
single, add-to-cart item with a price, that corresponds exactly to the
item and image being submitted -- any variant submitted should be
preselected using url-pararmeters; or, do not submit the variants.

generally, for the link landing-page, there may be other items on the page
but there should not be any other price or add-to-cart button -- and the
submitted item should be the most prominent.

 

google is the final arbiter of prominent.

that an item has been successfully listed, for any length of time,
does not in any way indicate that a person at google has inspected
the item or landing-page for conformance to the policies -- sites
or submitted data that do not conform to the rules, policies, or
guidelines, can result in lower performance in the auctions over
time, or a disapproval or suspension from the program, at any time.

see also
https://support.google.com/merchants/#topic=3404779
http://celebird.blogspot.com/2011/02/celebirds-seven-laws-of-quality.html
http://celebird.blogspot.com/2011/12/celebird-product-search-disapproval.html#checklist