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Questions Regarding Merchant Center

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello Ad Words Community,

 

I have quite a few questions that may be confusing. I am going to do my best to illustrate what my question is. Linking helpful articles would be great.

 

A little background: I am a beginner in advertising and manage multiple clients. 

 

1.) Can I manage Google Merchant Center from MCC? 

 

2.) Can I create multiple Google Merchant Center accounts from 1 email? This would be necessary if you can't use your MCC for Google Merchant Center. (Ex: my business email runs MCC. My personal email is available to run Adwords Merchant Center. However,  I am managing multiple accounts.) Do I now need multiple email addresses for each Merchant Center? I hope this is clear. Is there a way to create multiple accounts within Google Merchant Center? Potentially managing all Merchant Center campaigns from one account. 

 

3.) How does CPC work with Product Listing? Is there a Max CPC? If so, where do I set it at and is there a recommended bid? 

 

4.) How does billing work? This may solve itself after linking the accounts.

 

5.) Could someone explain data feed and what it is?

 

6.) Could someone explain attributes and what it is? I have looked up multiple articles and none really illustrate specifically what the two are; they just talk about how you need them for Merchant Center.

 

Thanks for your time and help.

 

Best Regards,

 

Cole Lusby

 

 

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Cole L
September 2015

Re: Questions Regarding Merchant Center

Top Contributor Alumni
# 2
Top Contributor Alumni

HI

1.) Can I manage Google Merchant Center from MCC? 

Ans: Well you can use any google account to manage Merchant center account, it really doesnt matter for what other purpose you use this google account and irrespective of what email id you use for Merchant center account you can still link it to any adwords account you have under your control.

 

2.) Can I create multiple Google Merchant Center accounts from 1 email? This would be necessary if you can't use your MCC for Google Merchant Center. (Ex: my business email runs MCC. My personal email is available to run Adwords Merchant Center. However,  I am managing multiple accounts.) Do I now need multiple email addresses for each Merchant Center? I hope this is clear. Is there a way to create multiple accounts within Google Merchant Center? Potentially managing all Merchant Center campaigns from one account. 

 

 Ans: You probably should look in to Multi-Client account

3.) How does CPC work with Product Listing? Is there a Max CPC? If so, where do I set it at and is there a recommended bid? 

 Ans: Well it works pretty much say way it works for normal paid search the only difference is there are no keywords so you cant sent keyword level bids but you can set bids for each product target

 

4.) How does billing work? This may solve itself after linking the accounts.

Ans: The billing as same as adwords billing

 

5.) Could someone explain data feed and what it is?

 Ans: Data feed is nothing but compiled information about your products in predefined format. More help here

 

6.) Could someone explain attributes and what it is? I have looked up multiple articles and none really illustrate specifically what the two are; they just talk about how you need them for Merchant Center.

Ans: Attributes are simple pieces of information about your product like price, size, color, description, etc. All attributes are explained in the link provided above.

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Cole L
September 2015

Re: Questions Regarding Merchant Center

Top Contributor Alumni
# 2
Top Contributor Alumni

HI

1.) Can I manage Google Merchant Center from MCC? 

Ans: Well you can use any google account to manage Merchant center account, it really doesnt matter for what other purpose you use this google account and irrespective of what email id you use for Merchant center account you can still link it to any adwords account you have under your control.

 

2.) Can I create multiple Google Merchant Center accounts from 1 email? This would be necessary if you can't use your MCC for Google Merchant Center. (Ex: my business email runs MCC. My personal email is available to run Adwords Merchant Center. However,  I am managing multiple accounts.) Do I now need multiple email addresses for each Merchant Center? I hope this is clear. Is there a way to create multiple accounts within Google Merchant Center? Potentially managing all Merchant Center campaigns from one account. 

 

 Ans: You probably should look in to Multi-Client account

3.) How does CPC work with Product Listing? Is there a Max CPC? If so, where do I set it at and is there a recommended bid? 

 Ans: Well it works pretty much say way it works for normal paid search the only difference is there are no keywords so you cant sent keyword level bids but you can set bids for each product target

 

4.) How does billing work? This may solve itself after linking the accounts.

Ans: The billing as same as adwords billing

 

5.) Could someone explain data feed and what it is?

 Ans: Data feed is nothing but compiled information about your products in predefined format. More help here

 

6.) Could someone explain attributes and what it is? I have looked up multiple articles and none really illustrate specifically what the two are; they just talk about how you need them for Merchant Center.

Ans: Attributes are simple pieces of information about your product like price, size, color, description, etc. All attributes are explained in the link provided above.

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Questions Regarding Merchant Center

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Thanks for clarifying. I requested a Multi-Client account. It should be step by step from here.
Any other advice on Merchant Center?