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Products sold in bulk but listed with single item price how to define in Merchant Product feed

[ Edited ]
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# 1
Visitor ✭ ✭ ✭

Hi hoping someone can provide some clarification on the above for me.

 

We currently use the Advanced Inventory "Qty Increments" feature of Magento to set the number of products that must be purchased at the same time. For example, if set to 6, the customer must purchase a quantity of 6, 12, 18, and so on.

 

When a product is sold in quantity increments, the number appears in the upper-right corner, next to the
shopping cart link. If the customer tries to purchase the product in any other quantity, a error message appears
in the shopping cart stating that the product must be purchased in increments of the stated quantity.

 

On the following page under "Additional guidelines -> Products sold in bulk" - https://support.google.com/merchants/answer/6324371?hl=en-GB

 

Guidance is given as follows:

  • Submit the price for the minimum number of products that you require a user to purchase. Don't submit the price for just 1 product if a user can't purchase only 1 product. For example, if you sell pens and users must purchase at least 50 pens to place an order, submit the price for 50 pens.

 

My question here is concerning how to ensure products which have a minimum order quantity on our website are not "Disapproved" in Google Merchant Center given that the price we list on our product page is for the single unit price (ie following the example above for 1 pen) which will be different to the price included in our data feed (ie following the example above 50 pens).

How does this work in terms of checks and balances? How does the minimum quantity value get read by google from our product page? Is there a specific schema.org microdata entry we need for this or is including the text "sold in units of 50" on our page enough for price calculation to be made and therefore match our feed price value?

Related questions I have are:

1. how do we indicate the minimum purchase quantity in our feed for products with this requirement - is adding "(pack of 50") to title the recommended way.

 

2. concerning the new Minimum Order Value attribute requirements for product feeds https://support.google.com/merchants/answer/7397566 is this applicable on a per product or per order basis? If per product can we use this attribute to indicate minimum order quantity price for a product instead and leave price attribute as single unit price?

 

3. If we can use the approach in point 2. how does this get displayed in Shopping ads. A related concern is that we may get a high bounce/exit rate with this approach for scenarios where a customer is trys to checkout with 1 item on our site and not 50 following on the example above. 

 

It would seem that listing products with their bulk buy prices is the way to go to minimise bounce rate and maximise conversion but it is not clear from the documentation how to ensure products remain approved and prevent product disapproval given the price on our landing page won't match supplied pricing product data except when products can be purchased in quantity increments of 1.

 

Thanks in advance,

 

Dan

1 Expert replyverified_user

Products sold in bulk but listed with single item price how to define in Merchant Product feed

[ Edited ]
Top Contributor
# 2
Top Contributor

simply, the item submitted to google for a shopping-ad is considered one, single,
item-offer -- regardless of the number of individual items within that offer.

for example, if there are 2 or 200 pieces in an offer, that

is still consider only one, single, item-offer -- displayed as

only one, single, shopping-ad.

the price submitted to google for the item-offer, the price displayed on the
landing-page, the price within any rich-snippets on the landing-page for the
item-offer, and the final checkout-price that the user pays for the single
item-offer -- must all match exactly, at all times, and must all include vat --
or is otherwise a policy violation and grounds for disapproval or suspension
from the program, at any time.

the multipack attribute may indicate the
number of identical items in an item-offer.

(1) simply submit the item-offer with the exact price
and be certain that the landing-page, any rich-snippets,
and the default add-to-cart price, all match exactly.

 

generally, there should be only one, single, item-offer,

with only one, single, price, and one, single, add-to-cart

button that adds only one exact offer to a shopping-cart --

contained on the link/mobile_link landing-page.

this is sometimes implemented by using url-parameters with
a server-side script or separate landing-pages per item-offer --
e.g.

http://www.example.com/product-offer/pen?locale=uk-en&color=red&quantity=12
http://www.example.com/product-offer/pen?locale=uk-en&color=red&quantity=18

or
http://www.example.com/uk-en/product-offer/12-red-pens
http://www.example.com/uk-en/product-offer/18-red-pens

if all items within the offer are identical,
and the merchant created the grouping,
then also submit the multipack attribute.

 

for example, if a merchant grouped a minimum order of 12 individual pens,
then submit multipack with a value of 12; if a merchant grouped a minimum
order of six, for a manufacturer's 4-pack of pens, then submit multipack 6.

adding pack-of-12, or six 4-packs, or similar,
within the title, is simply a best-practice.

(2) minimum-order-value is related to shipping/delivery only --
minimum-order-value is separate and apart from any price
or landing-page related policies.

(3) again, minimum-order-value relates to shipping/delivery only --
this may effect how shipping may be calculated or displayed in
instances where a shipper/carrier has some related requirement.

the shopping-ad itself is displayed per the submitted item-offer details --
and checked for policy issues, against the landing-page, checkout, and
rich-snippets, for the one, single, item-offer.

using rich-snippets for the single item-offer may help google
to properly identify the offer -- but the submitted item-offer,
any rich-snippets, the displayed details, and the add-to-cart
checkout details, must all match, exactly, at all times.

that said, some items or landing-pages are not a good match for shopping-ads;
if the item-offer or landing-page cannot meet all google's requirements for
shopping-ads, then the best likely course would be to simply remove all such
items from being submitted, at all -- to avoid a disapproval or suspension --
and possibly use different campaign-types/ad-formats to advertise such items.