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Products not showing up when searching in two words in stead of one

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

I have a bit wired problem regarding my Google Merchant campaign, and I hope, that you guys can help me out. 

 

I'm running a danish webshop

selling cocktail equipment, and when searching for a "cocktail set" in danish the right word would be

"cocktailsæt" (in one word), never-less Google is suggesting "cocktail sæt" in two words, probably because most danes are searching for it in two words like in english. 

 

I don't want to discuss Google and correct danish grammar, but my problem is, that my products in this category only appear, when people are searching for "cocktailsæt" in one word. When two words are used (which seems to be the most popular keyword), my products do not appear. 

 

 My site has the keyword (cocktail sæt - in two words) in title, description etc. and i'm pretty sure that I use the right Google Category. I have also tried to adjust my max ppc without and results. Also i have contacted Googles Support, but they could only give me vague answers and not som real suggestions to how to solve the problem.

 

Hope that you have som suggestions.

 

Thanks.

 

Best,

Mike 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
July 2016

Re: Products not showing up when searching in two words in stead of one

Top Contributor
# 2
Top Contributor
certain search-terms simply have a much broader meaning and cannot
be forced to show an item with a more narrow, specific, meaning --
this relates to how google decides to assign relevance.

there are only two basic ways to improve performance in
the ad-auctions -- increase the bid or improve quality.

slightly related, to help prevent irrelevant search-terms from triggering
an ad, the dimensions search-term report may be used to find terms
to potentially add as negative-words.

however, forum-members can mainly offer general suggestions based on
the information posted here in the public forums -- posting more specific
details, such as, the exact data being submitted and related details of the
product-group structure, may allow others to offer more specific suggestions.

that said, relevance generally cannot be forced.

as an aside, google.dk currently does not have a separate shopping domain;
so the ad-slots are fewer and therefore, usually, the bids must be much higher,
or the quality much better, or both, to win a position in one of the ad-slots --
especially if the physical item is not (as) relevant for a search-term.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
July 2016

Re: Products not showing up when searching in two words in stead of one

Top Contributor
# 2
Top Contributor
certain search-terms simply have a much broader meaning and cannot
be forced to show an item with a more narrow, specific, meaning --
this relates to how google decides to assign relevance.

there are only two basic ways to improve performance in
the ad-auctions -- increase the bid or improve quality.

slightly related, to help prevent irrelevant search-terms from triggering
an ad, the dimensions search-term report may be used to find terms
to potentially add as negative-words.

however, forum-members can mainly offer general suggestions based on
the information posted here in the public forums -- posting more specific
details, such as, the exact data being submitted and related details of the
product-group structure, may allow others to offer more specific suggestions.

that said, relevance generally cannot be forced.

as an aside, google.dk currently does not have a separate shopping domain;
so the ad-slots are fewer and therefore, usually, the bids must be much higher,
or the quality much better, or both, to win a position in one of the ad-slots --
especially if the physical item is not (as) relevant for a search-term.