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Products active but receiving very few impressions

[ Edited ]
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# 1
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Hi Guys,

 

I am working on a merchant account and I am really struggling to get products to display for any terms other than ID searches or very very specific searches.

 

I usually work with adwords which gives you some idea of if your bid isn't high enough, if your ad isn't high enough quality etc but I can't seem to work out how to find similar features for the merchant center, assuming they exist.

 

Can anyone put me onto the right track here?

 

currently the feed only has two products, they are colour variations of each other but they are physically different and the page which you land on after clicking the ad directly link to the variation selected. The title and description contain the product name and what kind of product it is as well as the colour. 

 

EDIT:Forgot to mention, lost impression share is 0

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Richard B
June

Re: Products active but receiving very few impressions

[ Edited ]
Top Contributor
# 2
Top Contributor

shopping-ads are similar to other ad-formats in that
results are based on the bid and quality factors --
such as the quality of all data submitted, landing-page
quality, website quality, click-through-rates, etc.

generally, there are only two ways to improve auction
performance -- increase the bid or improve quality.

if the items are variants, be certain to adhere to all google's policies
related to variants -- for example, be certain to include a valid and proper
item_group_id attribute with a value that is identical for items within the
variant-group, and at least one variant-attribute (color, size, pattern, or
material) with values that are unique among all items in the variant-group;

also, be certain that the image_link image matches the color/pattern of the

item and meets all google's image requirements and recommendations.

be certain the title simply names the physical item --
be certain the description describes only the exact
physical item-offer being sold and shipped or describes
some physical characteristic of the item, without any

promotional or ancillary details such as store information.

be certain that all data submitted, the landing-pages, website, business,
business-model, and supply-chains meet all google's shopping-ad policies
and follow all google's requirements, guidelines, and recommendations.

for example, be certain items submitted as in stock are in current on hand,
physical-inventory and can be securely purchased from the site; for example,
be certain the items are not also submitted from another site or marketplace;

for example, be certain to submit valid and accurate global-trade-data values

(brand, gtin, mpn) from the manufacturer -- or an identifier_exists set to no.

 

for example, be certain the website contains a physical-address that resolves

on google-maps, a phone-number that rings and is answered during posted

business-hours, and links to return/refund policies visible on landing-pages.

also, be certain to inspect the impression statistics within the ad-account
to verify items are being seen, never live searches; live-searches can impact
click-through-rates and cause items not to be seen -- auction-insights report,
search-impression-share, search-lost-is-rank, and the search-lost-is-budget,
statistics and sometimes the bid-simulator, may offer clues.


otherwise, posting specific details such as specific landing-page links,
specific data being submitted, etc., here in the public-forum, may allow
others to offer more specific suggestions.

otherwise, simply temporarily increasing the bid and budget sometimes helps.

otherwise, google may be contacted directly,
to look into the submitted-data and accounts.

see also

https://support.google.com/adwords/answer/3455573
https://support.google.com/merchants#topic=7259123

https://support.google.com/adwords/answer/2497703

https://support.google.com/adwords/answer/7103386

https://support.google.com/merchants/answer/6324507

https://support.google.com/merchants/answer/7052112

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Richard B
June

Re: Products active but receiving very few impressions

[ Edited ]
Top Contributor
# 2
Top Contributor

shopping-ads are similar to other ad-formats in that
results are based on the bid and quality factors --
such as the quality of all data submitted, landing-page
quality, website quality, click-through-rates, etc.

generally, there are only two ways to improve auction
performance -- increase the bid or improve quality.

if the items are variants, be certain to adhere to all google's policies
related to variants -- for example, be certain to include a valid and proper
item_group_id attribute with a value that is identical for items within the
variant-group, and at least one variant-attribute (color, size, pattern, or
material) with values that are unique among all items in the variant-group;

also, be certain that the image_link image matches the color/pattern of the

item and meets all google's image requirements and recommendations.

be certain the title simply names the physical item --
be certain the description describes only the exact
physical item-offer being sold and shipped or describes
some physical characteristic of the item, without any

promotional or ancillary details such as store information.

be certain that all data submitted, the landing-pages, website, business,
business-model, and supply-chains meet all google's shopping-ad policies
and follow all google's requirements, guidelines, and recommendations.

for example, be certain items submitted as in stock are in current on hand,
physical-inventory and can be securely purchased from the site; for example,
be certain the items are not also submitted from another site or marketplace;

for example, be certain to submit valid and accurate global-trade-data values

(brand, gtin, mpn) from the manufacturer -- or an identifier_exists set to no.

 

for example, be certain the website contains a physical-address that resolves

on google-maps, a phone-number that rings and is answered during posted

business-hours, and links to return/refund policies visible on landing-pages.

also, be certain to inspect the impression statistics within the ad-account
to verify items are being seen, never live searches; live-searches can impact
click-through-rates and cause items not to be seen -- auction-insights report,
search-impression-share, search-lost-is-rank, and the search-lost-is-budget,
statistics and sometimes the bid-simulator, may offer clues.


otherwise, posting specific details such as specific landing-page links,
specific data being submitted, etc., here in the public-forum, may allow
others to offer more specific suggestions.

otherwise, simply temporarily increasing the bid and budget sometimes helps.

otherwise, google may be contacted directly,
to look into the submitted-data and accounts.

see also

https://support.google.com/adwords/answer/3455573
https://support.google.com/merchants#topic=7259123

https://support.google.com/adwords/answer/2497703

https://support.google.com/adwords/answer/7103386

https://support.google.com/merchants/answer/6324507

https://support.google.com/merchants/answer/7052112