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Product recommendation in dynamic remarketing with <g:display_ads_similar_id>

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I am running a dynamic remarketing campaign. The ad form I chose will show 3 products. In the dynamic ads, I want to show related products. For example, user viewed product A under category X. I want the other 2 products in the ads to be product B and product C (related products of A, under the same category X)

 

I read about the display similar ad tag <g:display_ads_similar_id> in here https://support.google.com/merchants/answer/6069387?hl=en&ref_topic=7257847

And also the product type tag product_type https://support.google.com/merchants/answer/6324406

 

My question is can I set up displaying the related products as described above by using these 2 tags? If I can, all I have to do is adding the 2 tags in the Ad feed on Merchant Center?

 

Thanks alot!

2 Expert replyverified_user

Product recommendation in dynamic remarketing with &lt;g:display_ads_similar_id&gt;

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello, Huyền Trang. Though I haven't used this feature myself, it seems that it does exactly what you want. For each product you want to display similar items for, you should add similar products, up to 10 per item.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Product recommendation in dynamic remarketing with &lt;g:display_ads_similar_id&gt;

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi @AdWiser, thanks a lot for your reply!

Gonna try to fix it in my ads.

Hope it works well!

Product recommendation in dynamic remarketing with &lt;g:display_ads_similar_id&gt;

Top Contributor
# 4
Top Contributor

Just so you are aware Google's automated algorithm, will show ether the same or relevant products within the category. And will adjust which products to use based on ctr and other algorithm settings.

 

By using display_ads_similar_id you can add only product id's not labels or product type etc... As indicated above, only 10 similar product id's can be added per product.

 

Hope it helps.

 

 

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