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Product listing ads

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# 1
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PLA are slowley disappearing from Google.

1 Expert replyverified_user

Re: Product listing ads

[ Edited ]
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# 2
Top Contributor

shopping-ads (product-listing-ads) are part of a
highly dynamic, competitive advertising auction.


results in the auctions are mainly determined by quality and the bid --
as quality, bids, and advertiser's campaign settings related to targeting
and other factors such as ratings, reviews, merchant-promotions, etc.,

fluctuate, the auctions may show different results.


user-behavior may also be taken into account with respect to ad relevance
and quality; a somewhat common occurrence is for shopping-ads to slowly
disappear if little or no positive action is taken over time, as ads are shown
for specific search-terms.