AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

3.9K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Product listing ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

PLA are slowley disappearing from Google.

1 Expert replyverified_user

Re: Product listing ads

[ Edited ]
Top Contributor
# 2
Top Contributor

shopping-ads (product-listing-ads) are part of a
highly dynamic, competitive advertising auction.

 

results in the auctions are mainly determined by quality and the bid --
as quality, bids, and advertiser's campaign settings related to targeting
and other factors such as ratings, reviews, merchant-promotions, etc.,

fluctuate, the auctions may show different results.

 

user-behavior may also be taken into account with respect to ad relevance
and quality; a somewhat common occurrence is for shopping-ads to slowly
disappear if little or no positive action is taken over time, as ads are shown
for specific search-terms.