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Product feed from marketplace websites

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# 1
Follower ✭ ✭ ✭

Hi, 

I am working with a client that has set up a marketplace website, that is their website contains all products from various different 'sellers' if I submit the product feed, all things being equal to Google will it be accepted will it be accepted?

 

Or does Google specifically no allow marketplace product feeds? 

 

Many thanks in advance.

 

 

2 Expert replyverified_user

Re: Product feed from marketplace websites

[ Edited ]
Top Contributor
# 2
Top Contributor

google does allow marketplace product-feeds --
a multi-client merchant-center account is required.

 

submitting other seller's items via a regular merchant-center-account

is a policy violation and grounds for (permanent) suspension from the

program, at any time.

both the marketplace website and all items submitted
must adhere to all merchant-center rules and policies.

the marketplace owner is responsible for both the site and submitted data --
including on-hand physical inventory availability and supply-chain policies.

the marketplace also must decide how account-linking and bids will be handled --
for example, directly by individual sellers or indirectly via a manager-account.

see also
https://support.google.com/merchants/#topic=3404779

Re: Product feed from marketplace websites

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# 3
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Hi,

Ok so multi account is required, but I don't think the client would want sellers to control the adverts. It would be them that controls everything. '

And when you say 'linking' do you mean each of their 'sellers accounts' on the website would need to be physically linked with each of the sellers accounts within multi-client merchant-center account?

MAny thanks again

Re: Product feed from marketplace websites

Top Contributor
# 4
Top Contributor
For marketplaces, you still need a multiaccount.

The linking questions is referred to bidding, first identify if you want to bid yourself or if you are intending to have your sellers bid.

For example eBay bids on behalf of the seller.
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Re: Product feed from marketplace websites

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# 5
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Hi,

THanks yes we will bid on behalf of seller.

The reason being we will see this as part of our advertising spend, as the more a seller sells through our website the more money we make Smiley Happy

Many thanks for the answers

Re: Product feed from marketplace websites

[ Edited ]
Top Contributor
# 6
Top Contributor

(1) the seller may be in control of the ad content
but the marketplace is responsible for all sellers
adhering to all google's policies -- essentially, all
data must be vetted before being submitted or the

entire marketplace risks being suspended if too

many (sub-account) sellers become suspended

or are disapproved too frequently.

 

for example, one strategy is to precheck

all data in the marketplace, as the data is

entered by individual sellers -- well before

the data is submitted to google.

(2) as was indicated, linking refers to bidding.