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Product categories to use for products like Sarees in Product Feed?

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# 1
Visitor ✭ ✭ ✭

On our website, Shopatplaces, www.shopatplaces.com (admins may remove this link if they want), we want to have product categories for our product feed. There is a slight problem. We looked at taxonomy given out by Google but are not sure how to use the product categories. For instance, we have a product category called "Salwars" which is not there in the taxonomy because its very specific. Now, do we use a general product category like

"Apparel & Accessories > Clothing > Pants"

or use a general one like

"Apparel & Accessories > Clothing"

 

What do you suggest? What are the pros and cons? Ideally we want to keep it specific so as to get more targeted results but products like "Salwars" or "Sarees" or "Suits" are not reflected in the taxonomy guidelines.

 

Thanks!

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
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Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Product categories to use for products like Sarees in Product Feed

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi There,

 

When it comes to google_product_category, it is important to make it the closest but most accurate as possible. If there is not a taxonomy value that matches your product identically, then the nearest should be used. So as per your example, if your item could be placed within

 

Apparel & Accessories > Clothing > Pants

 

Then you should branch this out as far as possible within the restraints.

 

The pro's to doing this, are found in that your items will be further categorised, allowing them to be best matched with user searches. The cons, would only really be present if the item does not necessarily match that of the chosen taxonomy value, as the relevance would not be there, so would not return users with the correct items.

 

You do have the ability to categorise your item within your own taxonomy or single value within your product_type attribute, so this will allow you further control of individualising the items if you so wish.

 

*Note* - If you are planning to use the product_type attribute to create groups within shopping campaigns, you will want to tackle this with care, in order to allow ease in doing so.

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Product categories to use for products like Sarees in Product Feed

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi There,

 

When it comes to google_product_category, it is important to make it the closest but most accurate as possible. If there is not a taxonomy value that matches your product identically, then the nearest should be used. So as per your example, if your item could be placed within

 

Apparel & Accessories > Clothing > Pants

 

Then you should branch this out as far as possible within the restraints.

 

The pro's to doing this, are found in that your items will be further categorised, allowing them to be best matched with user searches. The cons, would only really be present if the item does not necessarily match that of the chosen taxonomy value, as the relevance would not be there, so would not return users with the correct items.

 

You do have the ability to categorise your item within your own taxonomy or single value within your product_type attribute, so this will allow you further control of individualising the items if you so wish.

 

*Note* - If you are planning to use the product_type attribute to create groups within shopping campaigns, you will want to tackle this with care, in order to allow ease in doing so.

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.