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Product carousels on YouTube - what do I need to know about them?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Recently me and my colleagues noticed that one of our AdWords clients has Google Shopping Ads carousel visible on one of their YouTube movies (below player and in YouTube cards visible after the movie). We know that it is a thing (http://searchengineland.com/google-shopping-ads-carousel-youtube-262662) but we are not sure of how it's achived. We see our own ads but:

- it's not remarketing

- our client is not a certified shop (cheers from Poland)

Can someone enlighten me - what happened here and how can we achive that on a greater scale? Do YouTube cards or any other option has to be enabled on the specific movie to show such ads? Please forgive me if I asked a stupid question.

1 Expert replyverified_user

Product carousels on YouTube - what do I need to know about them?

[ Edited ]
Top Contributor
# 2
Top Contributor

google is constantly experimenting with the design and format of (shopping) ads.

generally, such experiments are by invitation-only --
or, contact a support-specialist for possible inclusion:
https://support.google.com/merchants/contactflow

otherwise, currently supported formats are here:
https://support.google.com/adwords/answer/6303978

https://support.google.com/adwords/answer/150471
https://support.google.com/adwords/answer/1722124