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[Product Update]: AdWords Shopping Campaigns Available to All

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Google Employee
# 1
Google Employee

Last year, we introduced Shopping campaigns to a limited number of advertisers as a new, retail-centric way to manage and promote your products on Google. It allows you to browse your inventory directly in AdWords, streamlining how you organize, bid and report on your Product Listing Ads.

We received great feedback from advertisers so far, who say that Shopping campaigns help them save time organizing their inventory and discovering new opportunities to optimize and grow their traffic online. Here are just a few things we’re hearing from retailers.

    • "We're very excited about the opportunities that come with Shopping campaigns. It makes life easier for retailers who want to get more granular with their targeting, solving many problems that exist today. Its features help clients manage, exclude and prioritize their products and can help clients continue to see increased ROI on PLAs in the future." - Todd Bowman, Product Manager, RKG

 

    • "Thanks to Shopping campaigns, our 8000+ product catalog is manageable now. The advanced competitive metrics, such as impression share and benchmark max. CPC, really help us manage bids efficiently." - Nick Carter, Director of Marketing & Sales, ValuePetSupplies

 

    • "The transition was very easy. We quickly created product groups for the top 25 brands and a ‘top sellers’ strategy and saw a 6% reduction in CPC and a 13% increase in conversion rate. The combined benefit of these two improvements alone has meant our CPA has reduced by 20% since we launched Shopping campaigns." - Rich Brown, Head of PPC, Farfetch

 

    • “Transitioning our customer AllesRahmen.de to the new Shopping campaigns was the best decision. They not only saved us time, but the additional information on benchmark CTRs and max CPCs also helped us to optimize the campaign efficiently, lowering our CPA by 88%.” - Melanie Lang, Head of SEA, Beyond Media

 

  • "Shopping campaigns definitely gave us more control over our bidding, helping us quadruple our click-through rate, reduce our cost-per-order by two-thirds, and increase our conversion rate by 88% year on year." - Shira Reineking, Head of Campaign Management Online Business, real, - 


Starting today, Shopping campaigns are now available to all advertisers around the world.

Based on feedback from early adopters, Shopping campaigns also now allow you to bulk edit your product groups at scale. API support and a bid simulator are coming soon. We’ll continue to build out support for Shopping campaigns, working closely with external agencies and search management platforms as well.

Learn how to get started with the help of a few resources:

 

 

2 Expert replyverified_user

Re: [Product Update]: AdWords Shopping Campaigns Available to All

Top Contributor
# 2
Top Contributor
Great news!
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: [Product Update]: AdWords Shopping Campaigns Available to All

Visitor ✭ ✭ ✭
# 3
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When will the Adwords Editor be updated to support the new Google shopping campaigns?

Moving my PLAs across to the new platform will be mind-numbing if my only route is to manually set them up within the adwords interface.

Is there an approximate ETA?

Re: [Product Update]: AdWords Shopping Campaigns Available to All

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
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