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Product Types

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For multiple level product types is it better to use bread crumbs in a single value (ex Books > Non-Fiction > Sports > Baseball ) or product type level 1 (books) product type level 2 (Non-Fiction) Product type level 3 (sports), product type level 4 (baseball)  

1 Expert replyverified_user
3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Product Types

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Darren,

 

Your product_type can be anything you wish it to be. 

 

Only the google_product_category has to follow the taxonomy breadcrumb formation.

 

Personally, I would suggest using one strong product_type that best suits your item, try to make it individual to your item, you can have multiple values if you so wish, however, again, if you do this, I usually opt for a wider breadcrumb trail over one word product_types.

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Product Types

[ Edited ]
Top Contributor
# 3
Top Contributor

strictly, product_type may be almost any value you wish.

however, if a product-listing-ad shopping-campaign is used
then the product_type structure is likely more critical --
since the product-group attempts to split the value into
hierarchical levels.

when using a shopping-campaign, it's likely best to also use the
more strict > breadcrumbs for product_type -- while keeping in
mind that google may use that information to help dynamically
create some of the features within a shopping campaign.

 

for a regular-product-listing-ad campaign type, the

product_type (strict breadcrumb) value is likely not

as critical.

 

regardeless of the product-listing-ad campain-type, both the

google_product_category and product_type values submitted

may be used by google later, to help dynamically decide how

an item might be categorized with respect to a search-term.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Darren D
September 2015

Re: Product Types

Top Contributor Alumni
# 5
Top Contributor Alumni

Hi Darren,

 

You're welcome, 

 

This may be due to your budget over that of your feed quality. Although your relevancy to the search terms must be strong, if the budget is not achievable, your ad's may not show.

 

Also important to remember, your ad will not always show to you on every occasion, but may do to others.

 

It is important to try and not to search for your own items, as this could cause problems, with them showing, as if noone selects your ad (you) when it is shown, the relevancy may be affected.

 

Instead, use the performance and interface of AdWords to monitor your progress.

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Product Types

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Darren,

 

Your product_type can be anything you wish it to be. 

 

Only the google_product_category has to follow the taxonomy breadcrumb formation.

 

Personally, I would suggest using one strong product_type that best suits your item, try to make it individual to your item, you can have multiple values if you so wish, however, again, if you do this, I usually opt for a wider breadcrumb trail over one word product_types.

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Product Types

[ Edited ]
Top Contributor
# 3
Top Contributor

strictly, product_type may be almost any value you wish.

however, if a product-listing-ad shopping-campaign is used
then the product_type structure is likely more critical --
since the product-group attempts to split the value into
hierarchical levels.

when using a shopping-campaign, it's likely best to also use the
more strict > breadcrumbs for product_type -- while keeping in
mind that google may use that information to help dynamically
create some of the features within a shopping campaign.

 

for a regular-product-listing-ad campaign type, the

product_type (strict breadcrumb) value is likely not

as critical.

 

regardeless of the product-listing-ad campain-type, both the

google_product_category and product_type values submitted

may be used by google later, to help dynamically decide how

an item might be categorized with respect to a search-term.

 

Re: Product Types

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks everyone, this is for the new shopping campaigns. The product titles and decriptions are very detailed. The items are listed under the most relevant (google provided) category, but the product types are generic and search terms are not triggering relevant ads.

 

Do you think the product type is the problem here?

Marked as Best Answer.
Solution
Accepted by topic author Darren D
September 2015

Re: Product Types

Top Contributor Alumni
# 5
Top Contributor Alumni

Hi Darren,

 

You're welcome, 

 

This may be due to your budget over that of your feed quality. Although your relevancy to the search terms must be strong, if the budget is not achievable, your ad's may not show.

 

Also important to remember, your ad will not always show to you on every occasion, but may do to others.

 

It is important to try and not to search for your own items, as this could cause problems, with them showing, as if noone selects your ad (you) when it is shown, the relevancy may be affected.

 

Instead, use the performance and interface of AdWords to monitor your progress.

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.

Re: Product Types

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Is it possible to have non tangible products, such as for example guided tours?

Re: Product Types

Top Contributor
# 7
Top Contributor
no.

product-listing-ads are primarily for tangible products.

however, there are many other campaign-types and ad-formats
that do allow for non-tangible goods and services such as tours --
https://support.google.com/adwords/answer/1722124