AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.7K members online now
4.7K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Product Ratings on Shopping Campaign/Product Ads (not published by me)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there, hope that title isn't too ambiguous.

 

What I'm noticing is that a competitor is showing up on Product Ads selling the same product as our ad, but with a star rating and a review count. Clicking on the review count, I'm taken to a consolidated list of reviews on google.com/shopping/product/(id number)/reviews?querystring gobblygook

 

These reviews are drawn from a variety of places, and none of them originate with the competitor. These are commodity products, with known UPC/SKU codes, but I'm wondering is there anything special we need to be doing to have those reviews show up on our product ads as well? When uploading my feed I've been providing UPC/MPN/Brand but leaving GTIN blank; is that all that needs to be added? I've updated our feed with some with GTIN, but it'll be at least a day before they show up so I thought I'd ask here first.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Chris E
June 2017

Re: Product Ratings on Shopping Campaign/Product Ads (not published by me)

[ Edited ]
Top Contributor
# 4
Top Contributor

global-trade-data are mainly legal designations

assigned by the manufacturer -- not a merchant

and not google.

 

google is looking for exactly what the manufacturer has assigned

to the exact specific product being sold and shipped to the user --

most valid manufacturer's data is stamped directly on the product,

at the factory, by the brand-manufacturer.

 

google offers a list of some brand designations within their

help-center-articles; sometimes the all-details section of a

compare-prices group within google-shopping will show

the manufacture's assigned brand for a particular item.

 

for most sony-branded products, their legal brand

value is simply Sony but that may not be true across

their entire product-line.

 

see also

https://support.google.com/merchants/answer/6239390

https://www.gs1.org/barcodes/ean-upc

 

 

 

View solution in original post

Re: Product Ratings on Shopping Campaign/Product Ads (not published by me)

[ Edited ]
Top Contributor
# 2
Top Contributor

yes, the strongest factor related to matching a product to its corresponding
product-ratings are the global-trade-data attributes -- brand, gtin, and mpn.

note that all global-trade-data submitted must match the data assigned by

the manufacturer, exactly; any one of the globally-unique-product-identifier
values submitted (brand, gtin, mpn) that does not match the manufacturer's

assigned-value exactly will typically cause the corresponding product-rating

not to show -- if valid gtin and brand currently exist from the manufacturer,

then generally all that is required are accurate brand and gtin.

that said, showing product-ratings for a given search-term
and resulting shopping-ad is purely at google's discretion.

regardless of product-ratings -- if valid global-trade-data exists for an item,
then valid and accurate global-trade-data must be submitted for that item, or
is otherwise a policy violation and can cause items to perform poorly in the
auctions over time, disapproval, or a suspension from the program, at any time.

 

Product Ratings on Shopping Campaign/Product Ads (not published by me)

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes, it sounds like you're confirming that I haven't given enough global-trade-data for the Google to make a concrete link between the products and the reviews, or if I have, they've chosen not to display it on my ads.

 

Do you know if there's any strangeness in the brand names? For example are they looking for say, "Sony" or "Sony of America", "Sony Corporation" etc etc.

Marked as Best Answer.
Solution
Accepted by topic author Chris E
June 2017

Re: Product Ratings on Shopping Campaign/Product Ads (not published by me)

[ Edited ]
Top Contributor
# 4
Top Contributor

global-trade-data are mainly legal designations

assigned by the manufacturer -- not a merchant

and not google.

 

google is looking for exactly what the manufacturer has assigned

to the exact specific product being sold and shipped to the user --

most valid manufacturer's data is stamped directly on the product,

at the factory, by the brand-manufacturer.

 

google offers a list of some brand designations within their

help-center-articles; sometimes the all-details section of a

compare-prices group within google-shopping will show

the manufacture's assigned brand for a particular item.

 

for most sony-branded products, their legal brand

value is simply Sony but that may not be true across

their entire product-line.

 

see also

https://support.google.com/merchants/answer/6239390

https://www.gs1.org/barcodes/ean-upc