AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.7K members online now
4.7K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me

Product Listing Ads with no impressions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi How do I set the 'auto target' for specific ad groups? I'm having a similar issue of little/no impressions.

1 Expert replyverified_user

Product Listing Ads with no impressions

[ Edited ]
Top Contributor
# 2
Top Contributor

impressions depend on the bid and quality --
such as the quality of all data submitted,
quality of the landing-page and website, etc.

first, be certain items have a searchable status for shopping-ads -- by clicking
on an item's title, under the products-tab, within the merchant-center-account.


a best-practice is to also hand-inspect submitted data, images,
and corresponding landing-pages, against all current policies,

rules, specifications, requirements, and recommendations.

then, be certain that the item matches a product-group, under the
shopping-campaign, within the linked ad-account, and has been

assigned a competitive bid.

only items with a high enough competitive bid and high enough quality, to
win a slot in the ad-auctions, will be seen, and counted as an impression.

auto-targets were once part of the legacy product-listing-ad-campaigns --
but are no longer supported by shopping-ads or a shopping-campaign.

see also



Re: Product Listing Ads with no impressions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thankyou very much!