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Product Listing Ads with no impressions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi How do I set the 'auto target' for specific ad groups? I'm having a similar issue of little/no impressions.

1 Expert replyverified_user

Product Listing Ads with no impressions

[ Edited ]
Top Contributor
# 2
Top Contributor

impressions depend on the bid and quality --
such as the quality of all data submitted,
quality of the landing-page and website, etc.

first, be certain items have a searchable status for shopping-ads -- by clicking
on an item's title, under the products-tab, within the merchant-center-account.

 

a best-practice is to also hand-inspect submitted data, images,
and corresponding landing-pages, against all current policies,

rules, specifications, requirements, and recommendations.

then, be certain that the item matches a product-group, under the
shopping-campaign, within the linked ad-account, and has been

assigned a competitive bid.

only items with a high enough competitive bid and high enough quality, to
win a slot in the ad-auctions, will be seen, and counted as an impression.

auto-targets were once part of the legacy product-listing-ad-campaigns --
but are no longer supported by shopping-ads or a shopping-campaign.

see also
https://support.google.com/merchants/answer/160491

https://support.google.com/merchants/answer/7052112

https://support.google.com/merchants/answer/6150244
https://support.google.com/adwords/topic/6275305
https://support.google.com/adwords/answer/3455481

https://support.google.com/adwords/answer/3455573

 

 

Re: Product Listing Ads with no impressions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thankyou very much!