Product Listing Ads with no impressions
Product Listing Ads with no impressions[ Edited ]
May 2017 - last edited May 2017
impressions depend on the bid and quality --
such as the quality of all data submitted,
quality of the landing-page and website, etc.
first, be certain items have a searchable status for shopping-ads -- by clicking
on an item's title, under the products-tab, within the merchant-center-account.
a best-practice is to also hand-inspect submitted data, images,
and corresponding landing-pages, against all current policies,
rules, specifications, requirements, and recommendations.
then, be certain that the item matches a product-group, under the
shopping-campaign, within the linked ad-account, and has been
assigned a competitive bid.
only items with a high enough competitive bid and high enough quality, to
win a slot in the ad-auctions, will be seen, and counted as an impression.
auto-targets were once part of the legacy product-listing-ad-campaigns --
but are no longer supported by shopping-ads or a shopping-campaign.