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Product Feeds

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# 1
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Hi, I am totally new to google shopping ads. I have only worked on search ads until now.

I have a new shopping ad project and I was wondering on how to create the feeds in the google spreadsheet. As in, should the client fill in all the IDs, title, description or is this something that we, the PPC people, usually do?

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1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Amita S
1 month ago

Re: Product Feeds

[ Edited ]
Top Contributor
# 2
Top Contributor

the data for the product-feed must come from the merchant's physical inventory
and what exists on the website -- typically via the merchant's inventory and
e-commerce systems; the (feed) data submitted must match both physical

reality and what is on the merchant's website, at all times.

for very small inventory, keeping up with physical inventory and the
website can be rather easy, using a spreadsheet for example, but the
data must be kept in sync, at all times, regardless of inventory size.

the product (feed) data must be re-submitted, to google, at least monthly --
typically five days before google's automated expiration -- or immediately

after any critical change to physical inventory, or the website, occurs.

if the website has an e-commerce system,
the work is most often automated, using a
plug-in, add-on, extension, or similar software.

who actually does the work, over time, is usually up to the merchant
and any contract the merchant may have with the ad-agency/partner,
or whoever maintains the e-commerce software on the website.

 

some of the data submitted is also critical to the success of
the shopping-ads and effects the shopping-campaign directly;

so, data on the website, that is submitted, should be, at least,

discussed with the ad-agency -- whether or not the ad-agency

actually does the work of filling out a spreadsheet, for example.

 

 

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Amita S
1 month ago

Re: Product Feeds

[ Edited ]
Top Contributor
# 2
Top Contributor

the data for the product-feed must come from the merchant's physical inventory
and what exists on the website -- typically via the merchant's inventory and
e-commerce systems; the (feed) data submitted must match both physical

reality and what is on the merchant's website, at all times.

for very small inventory, keeping up with physical inventory and the
website can be rather easy, using a spreadsheet for example, but the
data must be kept in sync, at all times, regardless of inventory size.

the product (feed) data must be re-submitted, to google, at least monthly --
typically five days before google's automated expiration -- or immediately

after any critical change to physical inventory, or the website, occurs.

if the website has an e-commerce system,
the work is most often automated, using a
plug-in, add-on, extension, or similar software.

who actually does the work, over time, is usually up to the merchant
and any contract the merchant may have with the ad-agency/partner,
or whoever maintains the e-commerce software on the website.

 

some of the data submitted is also critical to the success of
the shopping-ads and effects the shopping-campaign directly;

so, data on the website, that is submitted, should be, at least,

discussed with the ad-agency -- whether or not the ad-agency

actually does the work of filling out a spreadsheet, for example.