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Product Feeds Getting Combined?

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# 1
Visitor ✭ ✭ ✭

I am taking over managing some shopping campaigns set up by someone else. (I'm very familiar with AdWords regular ads, but am now learning about shopping campaigns as I go.)

 

We have 2 separate product feeds, and the Merchant Center shows them as properly uploaded. However, when I look at the AdWords interface (Campaigns>Ad Groups>Products), all the products from both feeds are listed in every AdGroup. There must be some setting somewhere that was missed, but I'm not sure what.

 

Hope I've explained things clearly enough. Any help would be greatly appreciated!

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1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Susan D
November 2016

Re: Product Feeds Getting Combined?

[ Edited ]
Top Contributor
# 2
Top Contributor

all data submitted is funneled into the same linked account --
regardless of how the data is submitted, number of feeds, or
any other merchant-center detail.

 

generally, only one, single, feed-file need be registered and the same
registered product-feed can handle up to ~100,000 inventory items.

 

other than very large inventory, or targeting ads to other countries,

there is little need to have multiple product-feed files, and multiple

feeds can otherwise complicate the (required) coordination with

physical inventory availability and the website's details.

 

simply use the one, single, registered feed for any and all updates --
additions, changes, or deletions; all items are tracked by id, so any
missing items or changed id are considered a deletion.

 

never change the id of an inventory

item once assigned and submitted.

 

to filter or direct specific item-offers, or groups of items,
simply use attributes and values, in combination with

campaign or product-group settings -- not a feed.

 

common attributes to use for filtering, or grouping different sets of

items to form product-groups for example, include: brand, condition,

google_product_category,  product_type, and the custom_label_

attributes for more abstract filters or groups, such as best-sellers.

 

generally, decide on the bidding strategies first --

then decide which attributes and values are needed

to implement those strategies; for example, bidding

higher on all red shoes, even higher on nike, lower

on all shoelaces, or even lower on low-margin items.

 

see also

https://support.google.com/adwords/topic/6275305

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Susan D
November 2016

Re: Product Feeds Getting Combined?

[ Edited ]
Top Contributor
# 2
Top Contributor

all data submitted is funneled into the same linked account --
regardless of how the data is submitted, number of feeds, or
any other merchant-center detail.

 

generally, only one, single, feed-file need be registered and the same
registered product-feed can handle up to ~100,000 inventory items.

 

other than very large inventory, or targeting ads to other countries,

there is little need to have multiple product-feed files, and multiple

feeds can otherwise complicate the (required) coordination with

physical inventory availability and the website's details.

 

simply use the one, single, registered feed for any and all updates --
additions, changes, or deletions; all items are tracked by id, so any
missing items or changed id are considered a deletion.

 

never change the id of an inventory

item once assigned and submitted.

 

to filter or direct specific item-offers, or groups of items,
simply use attributes and values, in combination with

campaign or product-group settings -- not a feed.

 

common attributes to use for filtering, or grouping different sets of

items to form product-groups for example, include: brand, condition,

google_product_category,  product_type, and the custom_label_

attributes for more abstract filters or groups, such as best-sellers.

 

generally, decide on the bidding strategies first --

then decide which attributes and values are needed

to implement those strategies; for example, bidding

higher on all red shoes, even higher on nike, lower

on all shoelaces, or even lower on low-margin items.

 

see also

https://support.google.com/adwords/topic/6275305

 

Product Feeds Getting Combined?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks @Celebird! That makes sense.