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Product Feed Descriptions - Does it Affect Performance

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# 1
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I am wondering what affect descriptions have on Product Rankings. It seems that they are not useful for shoppers as the listings do not usually contain the descriptions as was in the past.

1) Is the quality of the descriptions a ranking factor, so that it makes sense to invest in creating high quality product descriptions?

2) On a product with multiple variations, should each item have it's own unique description if all they are varying in is size & color?

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Marked as Best Answer.
Solution
Accepted by topic author razorclicks
September 2015

Re: Product Feed Descriptions - Does it Affect Performance

[ Edited ]
Top Contributor
# 2
Top Contributor


(1) yes -- all data within a feed may effect quality and
therefore rank and performance; but especially the
title and description.

there is seeing the data displayed -- and there is google
using the (unseen) data for indexing for search, ranking,
quality, and building various (shopping) features that may
also effect user interaction and therefore quality.

(2) generally, either the title or description should contain
both a common part and a specific part that details the
differences among the variants (size, color, material,
pattern) -- e.g. the same jersey that differs by having
san-francisco or kansas-city patterns and sizes xxl or xl --

or any product with simply a size and color difference.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author razorclicks
September 2015

Re: Product Feed Descriptions - Does it Affect Performance

[ Edited ]
Top Contributor
# 4
Top Contributor


yes and yes.

all data submitted should only include plain (ascii) text
that directly relates to or explains the (physical) product
or how the item might be used -- using standard spelling,
punctuation, and grammar rules; no javascript, no html,
etc., no promotional text, no gimmicky or repeated text,
no keyword stuffing, no non-standard language, etc.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author razorclicks
September 2015

Re: Product Feed Descriptions - Does it Affect Performance

[ Edited ]
Top Contributor
# 2
Top Contributor


(1) yes -- all data within a feed may effect quality and
therefore rank and performance; but especially the
title and description.

there is seeing the data displayed -- and there is google
using the (unseen) data for indexing for search, ranking,
quality, and building various (shopping) features that may
also effect user interaction and therefore quality.

(2) generally, either the title or description should contain
both a common part and a specific part that details the
differences among the variants (size, color, material,
pattern) -- e.g. the same jersey that differs by having
san-francisco or kansas-city patterns and sizes xxl or xl --

or any product with simply a size and color difference.

 

Re: Product Feed Descriptions - Does it Affect Performance

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
@Celebird - does having HTML in the description field affect the quality of the data in any way, or is it best to strip the HTML out of the feed file before sending it to Google for best results?
Marked as Best Answer.
Solution
Accepted by topic author razorclicks
September 2015

Re: Product Feed Descriptions - Does it Affect Performance

[ Edited ]
Top Contributor
# 4
Top Contributor


yes and yes.

all data submitted should only include plain (ascii) text
that directly relates to or explains the (physical) product
or how the item might be used -- using standard spelling,
punctuation, and grammar rules; no javascript, no html,
etc., no promotional text, no gimmicky or repeated text,
no keyword stuffing, no non-standard language, etc.