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Pricing Required in PLAs?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Weird question but am i required to include product pricing in order to get a Google Merchant Center account and run PLAs?  Or is there a way to do the same without having to include pricing?

1 Expert replyverified_user

Re: Pricing Required in PLAs?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Right, I know that it says it in all of the documentation and thus that sounded like a dumb question but we have some instances where we do NOT want to show prices in our ads. It's part of a new strategy we're trying. Is there no work-around here? Datafeed/PLAs/dynamic remarketing ads must always contain a price?

Re: Pricing Required in PLAs?

Top Contributor
# 4
Top Contributor

submitted inventory data for product-listing-ads
must always contain a valid and accurate price --
there are no workarounds; there are no exceptions.

google decides all format and display of all submitted data.

there are other ad-types and remarketing verticals
that do not have such stringent requirements --
https://support.google.com/adwords/answer/1722124