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Preemptive item disapproval warning for policy or data violation: inappropriate image

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are a Manufacturer of Toys and have a direct to consumer ecommerce website that uses Google Shopping Campaigns to advertising our products.

We recently received an email from Merchant Center stating that some of our product feed images were in violation of the following terms

 

Don't use an image that contains promotional elements or content that covers the product
Examples of promotional elements include:

  • calls to action, e.g. buy
  • service-related information such as extended warranty
  • free shipping
  • price information
  • promotional adjectives, e.g. best, cheap
  • condition or compatibility, e.g. new, 2-piece, adaptable
  • any overlay, e.g. watermarks, brand names, logos
  • barcodes
  • retailer name
  • retailer logo

 

There were 3 links to examples of the offending images. One of which did have an overlay badge image, that promoted that the product was featured on a popular e-magazine website. Which we agree does need to be changed as it violates the overlay point listed above.

 

However, the other two product images do not have any overlays, the both have a selection of 3 images the contents of which is:
1. A photo of the product on its own 
2. A photo of the product packaging/box

3. A lifestyle photo of a child playing with the product.  

I can only think that these products have been flagged due to the text and logos on the packaging, and our Adwords consultant has advised this is his thoughts also.

 

However, I can't see how this is a violation. Because in the list above, the last two points state: retailer name and retailer logo being included in the image, as the violation, not the product's Brand name or logo.

 

Surely this policy is aimed at stopping retailers from promoting their brand name or logo inside of an image for a branded product they are reselling.

 

Example: If say ToysRUs (Retailer) used an image of a Tomy (Brand/Manufacturer) toy and included the ToysRUs logo somewhere in the image.

Exception: Brands selling direct to consumers where the product logo is also the retailer logo?

 

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Emmanuel F (Top Contributor)
October

Preemptive item disapproval warning for policy or data violation: inappropriate image

Top Contributor
# 4
Top Contributor

first, the lists are simply examples -- they are not the full list
of all policies related to images and they are not the full list

of all possible images that may be violating a policy.

 

google does not check all images or all items

for policy issues, all the time -- a policy-flag

may be triggered at any time.


a best-practice is to review all related policies
against all related data and images, and use the
lists as examples, to fix any and all related issues --
not only the specific items or images flagged --

to avoid future disapprovals or a suspension.

generally, a photo of the product on its own

has additional policies; for example, related

to backgrounds, sizes, borders, quality, etc.

also, packaging or boxes are generally not allowed --
the image must be a clear photo of the product itself;
e.g. an ipad or shaver cannot be encased in its box
or show any related packaging aside the item.

also, lifestyle photos are generally not allowed.

 

typically, the issues must be fixed in a timely manner,

or the related items must be removed until the issues

can be fixed, or a (permanent) suspension may be

triggered if the issues are ignored or cannot be fixed.

however, this is mainly a peer-to-peer community forum --
forum-members can mainly offer suggestions based on

the information posted here in public.

forum-members cannot look into any submitted data, or

any submitted images; posting specific url's to the exact
images and landing-pages being flagged may allow other

forum-members to offer more specific suggestions.

otherwise, google should likely be contacted directly --
google is the final arbiter of all rules and policies.

 

View solution in original post

Re: Where to find the list ? Preemptive item disapproval warning for policy or data violation: inapp

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
I have no idea why I'm receiving this email. Can you please clarify?

Terri Harris

Preemptive item disapproval warning for policy or data violation: inappropriate image

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Terri

 

Sorry, this post was originally a response to a comment made on this thread:https://www.en.advertisercommunity.com/t5/Google-Shopping-and-Merchant/Where-to-find-the-list-Preemp...

 

It was moved out of the comments and into this new question, however it didn't make much sense as it was now out of context.

So I have since edited my original post so that it can be understood better.

 

p.s. I have no idea why you've received an email as you never posted a comment on the original question? Perhaps you saved the topic and you received a notification that it had changed?

 

Marked as Best Answer.
Solution
Accepted by Emmanuel F (Top Contributor)
October

Preemptive item disapproval warning for policy or data violation: inappropriate image

Top Contributor
# 4
Top Contributor

first, the lists are simply examples -- they are not the full list
of all policies related to images and they are not the full list

of all possible images that may be violating a policy.

 

google does not check all images or all items

for policy issues, all the time -- a policy-flag

may be triggered at any time.


a best-practice is to review all related policies
against all related data and images, and use the
lists as examples, to fix any and all related issues --
not only the specific items or images flagged --

to avoid future disapprovals or a suspension.

generally, a photo of the product on its own

has additional policies; for example, related

to backgrounds, sizes, borders, quality, etc.

also, packaging or boxes are generally not allowed --
the image must be a clear photo of the product itself;
e.g. an ipad or shaver cannot be encased in its box
or show any related packaging aside the item.

also, lifestyle photos are generally not allowed.

 

typically, the issues must be fixed in a timely manner,

or the related items must be removed until the issues

can be fixed, or a (permanent) suspension may be

triggered if the issues are ignored or cannot be fixed.

however, this is mainly a peer-to-peer community forum --
forum-members can mainly offer suggestions based on

the information posted here in public.

forum-members cannot look into any submitted data, or

any submitted images; posting specific url's to the exact
images and landing-pages being flagged may allow other

forum-members to offer more specific suggestions.

otherwise, google should likely be contacted directly --
google is the final arbiter of all rules and policies.

 

Preemptive item disapproval warning for policy or data violation: inappropriate image

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi Celebird,

 

Thanks for coming back to me on this issue. If you have time, I've a couple of follow up questions based on your answers.

 

Where you've written...

 

"first, the lists are simply examples -- they are not the full list of all policies related to images"

Please could you point me in the direction of the full list of all policies related to images?

 

"also, packaging or boxes are generally not allowed"

When you say "generally" i'm interpreting this as sometimes packaging or boxes will be allowed. Is that correct?

Based on the above answer being correct, could you give any examples of when it is acceptable?

 

"the image must be a clear photo of the product itself;
e.g. an ipad or shaver cannot be encased in its box
or show any related packaging aside the item."

Am I to interpret the above paragraph to be that "related packaging aside the item" is allowed?

 

Example: If you search Google.co.uk for "children's science experiments" you will see that for the majority of Shopping Ads returned, use of the product packaging in their Ads images.
However, if you click on the 'Shopping' tab to view the entire list of Shopping Ads there are a few that show all of the component parts with the box in the background. So is this what you mean by "show any related packaging aside the item" and if so, is that also an acceptable work around?

 

 

 

"also, lifestyle photos are generally not allowed."

Examples: If you search Google for "men's t-shirts + LEADING DESIGNER BRAND NAME" you'll see images returned by some of the worlds biggest retailers, all of which have model's wearing the t-shirt. Are these classed as lifestyle images?

 

 

 

I noticed that you use the word "Generally" quite a lot in your answers. Is that because there are exceptions to these policies or are you stating this based on the fact that some manual reviewers will let them through?

 

The reason I ask is that when I called Google Adwords support to discuss our products in relation to the policies they told me that the first flag is an automated one and that you will have a manual review. After looking at our products the support person at Google thought that using the Packaging as the main image made sense, and was inclined to think that the reviewer would feel the same.

But, he did warn me that it's never a guarantee as it depends on the opinion/view of the person reviewing the images. 

 

Re: Preemptive item disapproval warning for policy or data violation: inappropriate image

[ Edited ]
Top Contributor
# 6
Top Contributor

first, you're welcome.

 

(a) currently, there is no such full list -- the main purpose of the samples
is for the merchant to inspect all submitted data, by-hand, to verify that
all data meets all google's policies, before being submitted/resubmitted --

using all current policies, and the samples of flagged-items, as a guide.

 

google prefers permanent fixes so that issues

never occur in the first place or never reoccur;

any one serious policy violation, or repeated

violations, especially for the same policy issue,

or too frequent policy-flags over time, can result

in a permanent suspension, at any time.

(b) one obvious example of an exception would be
if the retail-merchant were literally selling boxes --
e.g. corrugated shipping boxes

(c) no, not all all;
the critical point in that sentence is "cannot";

related packaging aside the item is not allowed;
an ipad cannot be encased in its box --
cannot show any related packaging.

the image must be of the ipad alone, out of the box.

(d) meaning, google is the final arbiter of all policies and
the policy-teams do not review all items/images after

every re-upload of a merchant's inventory (feed) data.

 

that is one reason why a preemptive hand-inspection,

of all data and images being submitted, can be critical

to remaining in the program and is a best-practice.

using lifestyle photos risks disapproval or suspension, at any time.

importantly perhaps, seeing an item/image on google-shopping for a search-term,
does not, in any whatsoever, mean that google has reviewed that item or image,
and does not mean that people on policy-teams have approved an item or image,

and does not mean that the item or image is allowed by the policies.

when a policy-flag is raised, the policy-teams do not compare the

potential violations against any other merchant or other submitted

items or images; rather, the issue is compared against the current

rules, specifications, and policies -- support-specialists sometimes

may indicate other examples of what is allowed.