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Predefined values for availability

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# 1
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   We have a number of items that have long lead times. Can we apply the "preorder" value to them and specify a length of time rather than a specific date? 

 

   We also have "Made to Order" items...not sure how to classify those

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Re: Predefined values for availability

[ Edited ]
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# 2
Top Contributor


items submitted as in stock must be kept physically in stock by the merchant,
can currently be ordered on the website, and can be in-transit to the customer
in a timely manner.

preorder is mainly for items that have a designated future release time --
such as in the case of a video-game that has a known availability date,
but can still be ordered on the website.

that said, there are other campaign-types and
ad-formats that do not have such restrictions --

and can be used to advertise items with such

long lead-times and made-to-order, bespoke,

items that have not yet been manufactured.

 

product-listing-ads might be used for a small subset
of items that have already been manufactured and
can be ordered and shipped -- as representative of
the other more bespoke items and services.

see also
https://support.google.com/merchants#topic=3404778
https://support.google.com/merchants#topic=3404779
https://support.google.com/adwords/answer/2567043
https://support.google.com/adwords/answer/1722124