AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

3.9K members online now
3.9K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me

Predefined Location Group Names for Google Merchant Feed

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Are there predefined location groups, not just what I define in my account settings?   There seems to be hints that might be the case, but I can't find a comprehensive reference.   In particular, for convenience, I was hoping there might be a location group defined for the lower 48 contiguous US states.


Also, what is the element name in the Google Merchant Products Feed  for the location group name.  I don't see it documented anywhere, assuming  location_group_name  ?

1 Expert replyverified_user

Re: Predefined Location Group Names for Google Merchant Feed

[ Edited ]
Top Contributor
# 2
Top Contributor

currently, there are no predefined location-group-names.

the location_group_name is a sub-attribute of the shipping attribute, used to

group delivery regions, by mapping a submitted name to a corresponding

location-group, under the shipping-shared-libraries.


location_group_name is only available in (registered-feed)
target-countries where delivery-regions are supported.

note that the location_group_name sub-attribute has nothing whatever
to do with targeted-advertising, location-targeting, or similar; which
must be done under the shopping-campaign of the linked account --
although, the custom_label attributes may help in this regard.

see also