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Populating Google Merchant Center feed

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi community!

 

I'm writing to hopefully get some clarity on populating my template.  I represent a small Glassblowing business and we will soon list a few products through a google ad campaign. 

 

Being that the nature of our items is that they are handmade, I see that I only need to add a limited amount of attributes to each item, some optional and some required. As I alter the spreadsheet I'm creating, is it necessary to outline each and every one of the attributes listed in the product feeds specification? 

 

Specifically something like the GITN. I do not need that attribute on my template (at least I don't think so). Since that won't be listed, what is the best practice in formatting my template? Is there something I put in place of the spot in my template that has that listed? Can I replace that attribute with another, recommended attribute? And for that matter, can the attributes, required or not, be listed in any manner in the feed? For instance, Could I put "Title" in column 1 and "ID" in column 2? Not that I plan to but that answer will kind of let me know how google crawls this information.

 

Thanks so much in advance for taking a second to look at this question and I look forward to utilizing this resource more in the future.

 

A

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Hot S
September 2016

Re: Populating Google Merchant Center feed

Top Contributor
# 2
Top Contributor
Hi there,

Google has detailed information here, along with links to example feeds:
https://support.google.com/merchants/answer/160588

You may need to include more information than is in the examples, depending on your products and your country.

There is no mention of the attributes needing to be in any particular order. I've tagged on additional attributes to the end without any problem.

If your products don't have a GTIN, you can keep the GTIN column in the feed, but leave the values empty. Or delete it, your choice.
But you need to add a new column called identifier_exists. More info here:
https://www.en.advertisercommunity.com/t5/Google-Shopping-and-Merchant/How-to-use-identifier-exists-...



View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Hot S
September 2016

Re: Populating Google Merchant Center feed

Top Contributor
# 2
Top Contributor
Hi there,

Google has detailed information here, along with links to example feeds:
https://support.google.com/merchants/answer/160588

You may need to include more information than is in the examples, depending on your products and your country.

There is no mention of the attributes needing to be in any particular order. I've tagged on additional attributes to the end without any problem.

If your products don't have a GTIN, you can keep the GTIN column in the feed, but leave the values empty. Or delete it, your choice.
But you need to add a new column called identifier_exists. More info here:
https://www.en.advertisercommunity.com/t5/Google-Shopping-and-Merchant/How-to-use-identifier-exists-...



Re: Populating Google Merchant Center feed

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Wow, RobSkelton. Thanks for the quick and thorough reply. You totally cleared that up and even provided a link to the "identifier exists" issue which I had not really tried to unpack yet although I know it is on my plate getting this going. Thanks for the lead into that thread.

That was an awesome way to kick off my experience in the community. Thanks again.