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Planned site down time: Best Practice for Shopping Feed ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Our client is having a new site built and as part of this there will be a few hours down time whilst they transition to the new website.

 

For bots and crawlers we will return a 503 as per webmaster guidelines, but what will be the impact on the Google Shopping Feed?

 

How can we avoid a disapproval and review process?

Is there a best practice?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sean C
November 2015

Re: Planned site down time: Best Practice for Shopping Feed ?

Top Contributor
# 5
Top Contributor

any downtime whatsoever is a policy violation
and grounds for disapproval or suspension.

if a data-feed is being used, submit an empty feed file -- with only a
first-line header -- about 72-hours before any scheduled down-time

after the empty feed is submitted, all items should be (automatically)
removed from the products-tab of the merchant-center; do not begin
the maintenance/migration until all items are deleted and are no longer
seen within the products-tab of the merchant-center.

also, pause any scheduled resubmits of any
feed data and disable automatic-item-updates
before beginning any maintenance/migration.

also, pause any and all associated campaigns
about 72-hours before any planned downtime.

only resubmit the updated feed after any and all post-migration changes
are made to the feed -- and the new server is completely and thoroughly
ready for users to purchase items and google can crawl the website.

for example, be certain to update or verify all
link and image_link values that will be submitted.

the (updated) feed data should not redirect in any way; any
new url's should be used for all related values in the feed --
e.g. link, mobile_link, image_link, additional_image_link, etc.

also, be certain the updated feed items will
continue to match a product-target within
the linked account's shopping-campaign.

View solution in original post

Re: Planned site down time: Best Practice for Shopping Feed ?

Rising Star
# 2
Rising Star
Hi Sean,

I didn't get you.
If it is regarding Paid(adwords) simply Pause all your campaigns sharing that feed until the site is fully working again. If none of your shopping or PLA will appear(as the campaigns will be paused) then no one can reach your landing pages or site.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Planned site down time: Best Practice for Shopping Feed ?

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you for your reply.

I get that we can pause the campaigns, but Google also does feed validation in the Merchant Center.

We want to avoid disapproval here due to urls not resolving during the downtime.

Thanks
Sean

Re: Planned site down time: Best Practice for Shopping Feed ?

Rising Star
# 4
Rising Star
Hi,
Though I am not sure but I think it could be possible if you disable Automatic item updates through Merchant center account till the site is down.



Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Solution
Accepted by topic author Sean C
November 2015

Re: Planned site down time: Best Practice for Shopping Feed ?

Top Contributor
# 5
Top Contributor

any downtime whatsoever is a policy violation
and grounds for disapproval or suspension.

if a data-feed is being used, submit an empty feed file -- with only a
first-line header -- about 72-hours before any scheduled down-time

after the empty feed is submitted, all items should be (automatically)
removed from the products-tab of the merchant-center; do not begin
the maintenance/migration until all items are deleted and are no longer
seen within the products-tab of the merchant-center.

also, pause any scheduled resubmits of any
feed data and disable automatic-item-updates
before beginning any maintenance/migration.

also, pause any and all associated campaigns
about 72-hours before any planned downtime.

only resubmit the updated feed after any and all post-migration changes
are made to the feed -- and the new server is completely and thoroughly
ready for users to purchase items and google can crawl the website.

for example, be certain to update or verify all
link and image_link values that will be submitted.

the (updated) feed data should not redirect in any way; any
new url's should be used for all related values in the feed --
e.g. link, mobile_link, image_link, additional_image_link, etc.

also, be certain the updated feed items will
continue to match a product-target within
the linked account's shopping-campaign.

Re: Planned site down time: Best Practice for Shopping Feed ?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thank you for such a comprehensive reply.

Taking listings down for that long would be very costly to them, GS delivers a lot of business. The fact that the alternative of disapproval and time for reapproval could easily take as long is not appealing either.

Rather be in control and factor in a controlled loss of business as you suggest.

Thanks
Sean

http://seanclark.com

Re: Planned site down time: Best Practice for Shopping Feed ?

Rising Star
# 7
Rising Star
Thanks Celebird.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’