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PPC ads losing out to similar sites with ecommerce function?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all. My search ads seem to be losing prime real estate to what seem to be less relevant sites with shopping functions. Is there a way to compete in this space, without having an ecommerce function on the site? Any suggestions welcome.
Susan

 

1 Expert replyverified_user

Re: PPC ads losing out to similar sites with ecommerce function?

Top Contributor
# 2
Top Contributor

Hi @Susan B, do the sites that appear in Shopping Ads sell similar products, or are you seeing Shopping Ads above yours when you don't in fact sell anything (sorry for not understanding your question fully!).

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: PPC ads losing out to similar sites with ecommerce function?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Jon,

eg.

We sell natural roofing slates. We have a pretty good website but we do
not have a 'shopping facility/ ecommerce function' on site as our products
are high cost and although enquiries are generated online, purchase happens
offline.

I am seeing a sponsored merchant ad for fibre cement tiles appearing above
the knowledge graph for our company on the RHS of the page. This ad is
'vaguely' relevant to the product group and clearly belongs to a company
who sell roofing via their website.

I know that more space is being given to shopping type ads over simple PPC
text ads. I am afraid of losing valuable space on the page to these sites
with an e-commerce function be they *paid for* or returned *organically* by
google.

Essentially I suppose what i'm asking is - Is there a way of making into
these shopping type results, other than having an e-commerce function on
our website? I am concerned that having worked hard to maintain a quality
website we could be penalised down the road, being pushed out by lower
quality less relevant shopping type ads.

Sorry if my terminology isn't great hopefully you get an idea of what i'm
asking.

Susan

Re: PPC ads losing out to similar sites with ecommerce function?

Top Contributor
# 4
Top Contributor

Hi @Susan B thanks, yes, I understand now.

 

Shopping Campaigns are really hot right now - I have a few clients whose AdWords performance has been transformed by Shopping, so much so several have abandoned other Campaign types completely.  So I don't think you're going to see any change in how they're presented in SERPs any time soon.  Here's a screenshot of the result local to me (to help other readers of this thread understand the problem):

roofing_ex.png

 

 

 

 

 

 

 

 

 

 

Unfortunately, if you want to compete with these others, the only real way you're going to be able to do that is by having your own Ads up there with them.  The good news is that you don't have to set up an eCommerce solution to do this.  You may be eligible to use Local Inventory Ads.  If you're eligible, you can then run a Shopping Campaign and compete with these shopping results in the normal way, without setting up ecommerce.

 

More about using Shopping Campaigns for Local Inventory

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: PPC ads losing out to similar sites with ecommerce function?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks John I'll look into that.