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PLAs & SEO

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# 1
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I know this question was asked before, but how does SEO of a page affect PLAs? I know PLAs have to be crawl-able but should we be optimizing the LPs PLAs land on for SEO? Thanks!

1 Expert replyverified_user

Re: PLAs & SEO

[ Edited ]
Top Contributor
# 2
Top Contributor

the landing-page is both a quality factor and has requirements to participate
in the google-shopping program; most but not all search-engine-optimizations
apply to google-shopping (product-listing-ads).

for quality optimization, mainly the page should show only one single

add-to-cart item, a single accurate price and physical availability,

include a well-written title and description,  be easy to navigate,

with a single add-to-basket or similar shopping-cart button.

for participation in the program, the landing-page information must be
up-to-date (match physical reality and submitted data) at all times

and conform to all google-shopping rules, policies, and requirements.

the information on the landing-page (price, currency, availability, language)
must match the submitted (feed) data, at all times, and be identical for all
users -- regardless of which browser is being used or where the user might
be physically located.

machine-automated price, currency, or language conversions are not allowed.

the product image show should be crisp, clear, show only the physical item
with as little blank-space as possible, and approximately 300x300 pixels. 

both googlebot and googlebot-image must be able
to crawl the website and images, at all times --

google will check the website for policy violations.

generally, a web-page that is optimized for google-shopping
product-listing-ads is already optimized for google-search --
but the obverse is not necessarily true.

see also
https://support.google.com/merchants/search?q=landing+page
https://support.google.com/merchants/#topic=3404779