PLAs & SEO
Re: PLAs & SEO[ Edited ]
May 2014 - last edited May 2014
the landing-page is both a quality factor and has requirements to participate
in the google-shopping program; most but not all search-engine-optimizations
apply to google-shopping (product-listing-ads).
for quality optimization, mainly the page should show only one single
add-to-cart item, a single accurate price and physical availability,
include a well-written title and description, be easy to navigate,
with a single add-to-basket or similar shopping-cart button.
for participation in the program, the landing-page information must be
up-to-date (match physical reality and submitted data) at all times
and conform to all google-shopping rules, policies, and requirements.
the information on the landing-page (price, currency, availability, language)
must match the submitted (feed) data, at all times, and be identical for all
users -- regardless of which browser is being used or where the user might
be physically located.
machine-automated price, currency, or language conversions are not allowed.
the product image show should be crisp, clear, show only the physical item
with as little blank-space as possible, and approximately 300x300 pixels.
both googlebot and googlebot-image must be able
to crawl the website and images, at all times --
google will check the website for policy violations.
generally, a web-page that is optimized for google-shopping
product-listing-ads is already optimized for google-search --
but the obverse is not necessarily true.