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PLA vs Google Shopping campaigns

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# 1
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Hi Experts,  

I am running both Google PLA & Google Shopping campaigns (same products, same bid, same budget).  

My targeted region is London, UK.  

PLA Campaign - Start date Mar 12, 2014

Shopping campaign - Start date Mar 28, 2014

 PLA campaign almost 15 days older than Google Shopping campaign.  

Google PLA campaign - I recieved 8 clicks after 888 impressions.

Google Shopping campaign - I recieved no impression, no clicks.  

 

I know August'14 onwards, Google Shopping campaign replace with Google PLA campaigns.  

 

Now my questions are:  

a) What could be the reason I was not getting enough impressions/clicks from PLA campaign?

b) What is the reason, Google Shopping don't give me even a single impression.

c) What more can I do the increase my campaign performance.  

 

Looking forward to hear you soon.  

 

Regards

Ankit Kapoor

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Ankit Kapoor
September 2015

Re: PLA vs Google Shopping campaigns

Top Contributor
# 2
Top Contributor

be certain that the items are seen within the

products-group of the shopping-campaign.

 

check the negative-keywords within the campaigns.

 

check the priority settings within the campaigns.

 

"same products"

otherwise, the regular-product-listing-ads campaign

that is advertising the same products must be paused --

so that the same products are not being advertised

in more than one campaign.

 

generally, a product-listing-ads shopping-campaign

is meant to replace the regular-product-listing-ads

campaign for the same set or subset of products.

 

details are currently here --

https://support.google.com/adwords/answer/3455481

 

otherwise, the best likely course is to use the general ads

trouble-shooter and then simply contact google directly --

https://support.google.com/adwords/troubleshooter/1711301

https://support.google.com/merchants/contact/item_noshow

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ankit Kapoor
September 2015

Re: PLA vs Google Shopping campaigns

Top Contributor
# 2
Top Contributor

be certain that the items are seen within the

products-group of the shopping-campaign.

 

check the negative-keywords within the campaigns.

 

check the priority settings within the campaigns.

 

"same products"

otherwise, the regular-product-listing-ads campaign

that is advertising the same products must be paused --

so that the same products are not being advertised

in more than one campaign.

 

generally, a product-listing-ads shopping-campaign

is meant to replace the regular-product-listing-ads

campaign for the same set or subset of products.

 

details are currently here --

https://support.google.com/adwords/answer/3455481

 

otherwise, the best likely course is to use the general ads

trouble-shooter and then simply contact google directly --

https://support.google.com/adwords/troubleshooter/1711301

https://support.google.com/merchants/contact/item_noshow

 

Re: PLA vs Google Shopping campaigns

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Thank you very much for your prompt reply.
Actually, I have missed the priority settings within the campaigns i.e. (low, medium & high). I have set them HIGH now, & paused the PLA campaign.

Lets see whats happen, does Google Shopping campaign give me his best OR
I need to use some other positive techniques to make this campaign profitable.